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Salisbury's Framework For Growth

Forward 2040 LogoThe City of Salisbury is working with our community to create a new Comprehensive Plan for a stronger and smarter future. Forward 2040 will establish a high-level policy framework to guide planning priorities and decisions over the next 20 years related to land use, future growth, physical development, and capital improvements. Importantly, the plan will flow from the People’s vision of how we should work together, grow wisely, and live out our fundamental values.

Forward 2040 Databook

Databook (PDF)

Information from a variety of sources, including the US Census Bureau, City departments, and Rowan County were collected and analyzed to form this document. The data in this book will be used to support the Forward 2040 Comprehensive Plan. Data from five other comparison cities was used for comparative purposes.



Help Us Plan With These Surveys:

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Local & Regional Partnerships

Salisbury will be a community which thrives when engaged in strong local and regional partnerships, collaboration among citizens, the business community, local educational institutions, non-profits and governments – both in and outside of Rowan County to bolster the City’s opportunities for success.


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Healthy, Active Community

Salisbury will be an active community with places to recreate, to safely walk or bicycle, and have access to locally grown food which will foster a sense of community and provide a chance for all to live healthier lives.


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Vibrant Community Atmosphere

Salisbury will be a unique and vibrant destination, protecting and leveraging its built heritage and commitment to the arts to develop a rich sense of place. Salisbury will be welcoming to all cultures and provide opportunities for everyone.


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Unique, Dynamic Downtown

Downtown Salisbury will continue to be the heart and center of the city where history, innovation and the arts animate the City with diversified opportunities to live, work, play and prosper.


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Responsibly Managed Growth

Salisbury will be a regionally connected community that builds on a historic legacy and strong development standards in order to create a city that grows responsibly with accessible transportation and adequate infrastructure.


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Resilient, Diverse Economy

Salisbury will be a community that fosters opportunities for economic growth and prosperity for all by attracting, cultivating, and retaining a strong and diverse workforce while leveraging local assets and partnerships to promote business vitality and diversity for a resilient local economy.


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Equitable & Inclusive Community

Salisbury will be a community that values equity and inclusion.


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Sustainable, Clean Natural Environment

Salisbury will be a city that positively adapts to the effects of a changing climate with a built environment that enhances and protects the area’s natural resources while also seeking to reduce environmental impacts and increase community resilience to natural disasters.


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High Quality Built Environment

Salisbury will be a city of historic and new destinations characterized by a walkable scale, integrated open spaces, and a harmonious built environment.


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Thriving, Livable Neighborhoods

Salisbury will be a community of safe and livable neighborhoods complete with a diversity of housing choices at all price points.


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5 Phase Process, Phase 1: Visioning, Phase 2: Policy Framework, Phase 3: Draft Plan, Phase 4: Adoption, Phase 5: Implementation

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