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Salisbury Communications Director receives Communicator of the Year Award

Salisbury Communications Director receives Communicator of the Year Award
Photo credit: Jon Lakey

The City of Salisbury Communications Director Linda McElroy has been named the recipient of the Chris Coulson Communicator of the Year Award during the North Carolina City & County Communicators’ (NC3C) 2021 Excellence in Communications Awards virtual conference on Friday, April 30.

With more than 20 years of experience, McElroy has worked in industries including government, corporate communications, and travel and tourism. She has been employed with the City of Salisbury for five years. In her role, McElroy supervises all aspects of communications for the City of Salisbury, including strategic communications internal and external, media relations, public relations counsel and citizen education programs. She also supports the City’s 12 departments while serving as a member of the City of Salisbury’s Management Team.

McElroy has a bachelor's degree in communications from Slippery Rock University of Pennsylvania and a MBA with a marketing emphasis from Strayer University. She is a 2020 graduate of the Municipal and County Administration Courses of the School of Government sponsored by the University of North Carolina at Chapel Hill, and is also a graduate of the Advanced Public Information Officer course hosted by FEMA, Dept. of Homeland Security.

“The Chris Coulson Award is an incredible honor for North Carolina government communicators, and I am so humbled to receive this recognition,” said McElroy. “Five years ago when I came to Salisbury I fell in love with the City. It has been a rewarding experience working with residents, City staff and the Salisbury communications team. I would like to thank NC3C, the Salisbury communications team and our City Manager for their guidance, support and encouragement.”

“Linda is a perfect example of someone whose character, career and service makes her an excellent recipient for the Chris Coulson Communicator of the Year Award,” said City Manager Lane Bailey. “Since being a member of Team Salisbury, Linda has built up the communications department and implemented great things such as the council preview videos, citizen’s newsletter, internal videos to communicate to staff, and the rumor control page. She is incredibly driven and immensely talented, and we are a better organization because of her contributions. I am happy to see Linda receiving this award as it is so well deserved.”

Each year, NC3C has the opportunity to recognize a member whose character, career and service represent the highest standards of the profession. The Communicator of the Year is someone who excels in the practice of local government communications and/or has accomplished an outstanding one-time achievement.

"We are honored to name Linda McElroy as the 2021 NC3C Chris Coulson Communicator of the Year," said NC3C President Joshua Harris. "Linda's professional success and reputation certainly merit this award. She has been a member of NC3C for several years and members like her make NC3C the success it is. Congratulations, Linda!"

The award is named in honor and memory of Chris Coulson, a founding member of NC3C who demonstrated these attributes throughout her career. The purpose of North Carolina City & County Communicators is to encourage professional development and networking among local governmental communications professionals. The organization was formed in March 2007 and consists of professional government communicators from around the state. For more information about NC3C, visit the website www.nc3c.com.

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