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Cheerwine Festival

Event date: 5/19/2018 10:00 AM - 8:00 PM Export event

Cheerwine Festival

To commemorate the launch of Cheerwine’s second century, the City of Salisbury and Cheerwine are teaming up to host a Cheerwine-themed festival.

The free event will take place on Saturday, May 19, in downtown Salisbury from 10 a.m. to 8 p.m. Cheerwine fans will enjoy cold Cheerwine, live music, great Southern food, shopping for Cheerwine merchandise, family-friendly activities, a beer garden and local craft vendors.

“As Cheerwine’s hometown, Salisbury is thrilled to partner with the soft drink manufacturer on the second Cheerwine Festival, following the success of the 100th anniversary event in 2017,” said Salisbury Mayor Al Heggins. “Cheerwine has been a staple in Salisbury homes since the beverage’s founding in 1917, and we look forward to its continued success in our community.”

In 2017, the brand commemorated its 100th birthday by inviting Cheerwine fans of all ages to its “Centennial Celebration” in Salisbury. With plenty of Cheerwine, live music and a barbecue contest, more than 30,000 people packed the streets of Salisbury.

No festival is complete without rockin’ live music. Several bands are scheduled to perform throughout the day at the Festival:

  • Cassette Rewind, 12:30 - 1:30 p.m.
  • Gump Fiction, 2:00 - 3:00 p.m.
  • Travers Brothership, 3:30 - 4:30 p.m.
  • Jive Mother Mary, 5:00 - 6:00 p.m.
  • Sister Hazel, 6:30 - 8:00 p.m.


Interested in being a volunteer at the Cheerwine Festival? You get a free commemorative festival t-shirt and awesome food! Fill out an application at - hurry because there are limited openings for volunteer spots.


The City of Salisbury has provided maps (see below) detailing the downtown traffic detours and trucking route detours that will be in effect during the time of the Cheerwine Festival.

Business Participation

Please note that applications are closed for all vendors, since the deadline has passed. Thank you to all the beer, craft and food vendors who applied.

About Cheerwine: Uniquely Southern

Created in 1917 by L.D. Peeler, Cheerwine is a one-of-a-kind soft drink with a unique cherry flavor. It is an iconic brand from Salisbury, North Carolina. Owned by the Carolina Beverage Corporation, the 101-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets, restaurants, mass merchandisers and convenience stores in select states nationwide and For more information, follow Cheerwine on Facebook at or on Twitter and Instagram @drinkcheerwine.

Documents to download


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