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Cheerwine Festival returns to Salisbury, N.C., on May 18, 2024 with live entertainment, family fun

Cheerwine Festival returns to Salisbury, N.C., on May 18, 2024 with live entertainment, family fun

Vendor applications are now open


Cheerwine, the South’s favorite cherry soda, and its hometown of Salisbury announce the annual Cheerwine Festival’s return on Saturday, May, 18, from noon to 10 p.m.

The iconic 107-year-old soft drink’s namesake event will feature live musical entertainment from local and national acts, Cheerwine-inspired food and drinks, family-friendly activities, arts and crafts and more.

“We're thrilled to bring back the Cheerwine Festival to Salisbury, a day filled with great music, unique food and fun for the whole family,” says Joy Ritchie Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “This event brings the community together in a meaningful way, and we're excited to see both new and familiar faces as we mark another year of the Festival.”

As the event’s popularity continues to grow, Cheerwine and the City of Salisbury are expanding the footprint this year to accommodate the increasing number of attendees.

"We're enlarging the Festival area, aiming to create an even more spacious and welcoming environment for all our guests and vendors, with the goal of having the most memorable Festival yet,” says Harper.

Vendor applications for food, beverages and crafts are now open at: cheerwinefest.com. Merchants have until Friday, Feb. 2, to submit their application.

The full musical lineup and additional details will be released in the coming weeks.

Since its inception in 2017 to celebrate the soda’s 100th anniversary, the Cheerwine Festival has become a significant event in Salisbury, drawing tens of thousands of people each year and making a substantial economic impact. Last year's Festival alone generated more than $5 million for the city.

"The Cheerwine Festival is more than just a celebration; it's a significant contributor to Salisbury's cultural and economic vitality,” says Salisbury Mayor Karen Alexander. “We're proud to host this event that honors our city's heritage. The Festival showcases the best of Salisbury, and we can't wait to welcome attendees from near and far to experience our vibrant community."

Last year’s Festival coincided with “Cheerwine Day” in North Carolina, as proclaimed by Governor Roy Cooper.

For more information on the Festival, please visit: cheerwine.com/festival. Fans can also find details as they are announced by searching the hashtag #CheerwineFest on social media.

Cheerwine: Uniquely Southern

Created in 1917 by L.D. Peeler, Cheerwine is a one-of-a-kind soft drink with a unique cherry flavor. It is an iconic brand from Salisbury, North Carolina. Owned by the Carolina Beverage Corporation, the 107-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets, restaurants, mass merchandisers and convenience stores in select states nationwide and cheerwine.com. For more information, follow Cheerwine on Facebook at facebook.com/cheerwine or on Twitter and Instagram @drinkcheerwine.

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Monthly Newsletter

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04/2024Strategic Plan | Mental Health Crisis Line | BlockWork Call For Neighborhoods | Paint the Pavement Call For Artists | Meet the Sculpture Show Artists
03/2024Vote on Cheerwine Festival T-shirt Design | What to do for Water Line Breaks | Sign Up For RoCo Alerts | Spring Spruce Up Week
02/2024Sign Up To Steer Salisbury | Save the Date for Cheerwine Festival | City Begins Budget Process | Protect Your Pipes This Winter
01/2024Holiday Decor Contest Winners | MLK Celebration Weekend | Tour Wines and Downtown | Beautify Your Neighborhood!
12/2023Public Art | Holiday Decor Contest | Main Street Project | Winter Spruce Up Week
11/2023Holiday Events | Toss The Grease | Housing Survey | Bike Giveaway | Sculpture Show
10/2023Dixonville Cemetery Memorial Dedication | Halloween Safety Tips | Empowering Women in Law Enforcement | Leaf Collection and Map
09/2023Rowan Creek Week | Leaf Collection | BlockWork Volunteers | New Deputy City Manager | Bell Tower Brewfest
08/2023An Outdoor Art Adventure | Summer Program Inspires Youth | Salisbury Invests In Community | City Changes Up Departments
07/2023Hurricane Season | RoCo's Homeless Task Force | Waste Assistance Program | Citizen's Academy | Community Fair and National Night Out
06/2023Dive into Local Pool | Humanitarian Awards | Summer Spruce Up Week | City Budget Updates
05/2023Neon Trees Headline Cheerwine Festival | Summers Camps | Smoke Alarms | Lawn Tips | Street Resurfacing | May is Bike Month
04/2023Donations for Homeless | City Election Process | Landscape of the Month | Main Street Awards| Spring Spruce Up
03/2023Beautify Salisbury - Litter Sweeps, BlockWork, Adopt-A-Street, We Dig Salisbury | Cheerwine Festival | Salisbury311
02/2023Protect Your Pipes This Winter | Join A Board | City Begins Budget Process | Recycling In Salisbury | Recycling Calendar
01/2023Downtown Decor Displays Holiday Spirit | MLK Celebration | Humanitarian Nominations | Wine About Winter Tickets On Sale | Reader Survey
12/2022Sculpture Calls For Artists | Winter Spruce Up Week | Feedback On Our Future | Be The Difference With A City Career | Holiday Recycling
11/2022Holiday Events | Salisbury Youth Council Inducts New Members | Tips to Shop Safe | Toss the Grease
10/2022Tips for Trick-or-Treaters | United Way Rowan | Crime Prevention Month | 4th Cultivating Community Conversations | Leaf Collection
09/2022Bell Tower BREWFEST | BlockWork | Salisbury Police Foundation | Transit Month | Rowan Creek Week
08/2022Kudos To Lifeguards | Grant to Fund Flood, Road Sensors | Funds for Family Water Bills | City Awarded For Good Health
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
06/2022Pool Opens For Summer | Reels and Riffs: Movie and Music Series | Wine About Winter ... In Summertime | Summer Spruce Up Week
05/2022New City Manager | Cheerwine Festival | Local Humanitarian Awards | BlockWork Applications Open
04/2022Two Headline Bands To Rock Cheerwine Festival | Spotlight on Fire Safety | Salisbury Locals Win Big at NC Main Street Awards
03/2022Cheerwine Festival Returns | 5 Ways to Pay Your BIll | SPD Receives Grant | Spring Spruce Up Week
02/2022Interim City Manager | Tips to Prevent Frozen Pipes | Apply For A Board | City Begins Budget Process | Employee Spotlight
01/2022Holiday Storefront Awards | Social District Proposed | EDK Nominations | Wine About Winter | Winter Spruce Up Week
12/2021Be A Part of Our Public Art | SRU Recognized For Quality | Don't let FOG Take Your Holiday Down the Drain
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10/2021Fire Prevention Week | BlockWork Looking For Volunteers | Leaf Collection Map
09/2021Safe, Clean Transit | McCoy Road Culvert Replaced | Cheerwine Festival Music Lineup
08/2021Rowan Creek Week | Back-to-School Resource Fair | New Crime Information Center | Blockwork Awarded Lowe's Grant For $100,000
07/2021Salisbury Cease Fire | Citizen's Academy | Summer Spruce Up Week | Sculpture Show
06/2021Summer Camps | Transit Director Award | Hurricane Tips | Wine About Winter
05/2021City & Partners to Boost Minority Business | Festival Looks For Volunteers | BlockWork Nominations Open | Bike Safety Tips
04/2021School Officers | New Look For Downtown | Local Humanitarians Receive EDK Awards | Employee Spotlight
03/2021Dixonville Memorial Missing Connections | New Bill Pay System Coming | Spring Spruce Up | Stormwater Survey Seeks Solutions | Ring In Spring Event
02/2021New Fire Station & Memorial Event | Protect Your Pipes | Join A Board Or Commission | Save The Date For Cheerwine | Employee Spotlight
01/2021Holiday Storefront Winners, Celebrate MLK, Main St. Plan, Nominate A Local Hero, Funds For Fire Suppression
12/2020SRU Exceeds Water Standard | Bring On 2021 Virtual New Year's Eve | Public Input Wanted
11/2020Christmas Bike Program Returns | Showcase Your Art In Salisbury | Give The Gift Of Water | Be Safe This Black Friday
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09/2020Dixonville Memorial Phase 2 | Leaf Map | Census 2020 | ADA/Parantransit Service | Go Transit Month | Safe Exchange Zone
08/2020Shop Local | Lock Your Car | Utility Bills | Enjoy Art Outdoors | Census Extended
07/2020Citizen's Academy | Mobile Recreation | Keep Our Parks Beautiful | Recycling Can Swap | Employee Spotlight
06/2020 Virtual Festival Is Big Hit | Hurricane Season | Spring Spruce Up | City Prepares Next Year's Budget | Flush Smart | 2020 Census
05/2020Virtual Cheerwine Festival | From The City Manager | Play At Home | BlockWork | From The Mayor | Alternative Bill Pay
04/2020City Response to COVID-19 | Helpful Resource | CAC/Tree Board Awards | Spring Spruce Up \ SPD Engages With Community
03/2020Be Part of the Cheer | EDK Awards | 2020 Census | Hurley Park Spring Celebration | Forward 2040 | Fire Station #6
02/2020Weathering The Storm | Nixle Is Now RoCo Alerts | EyeOnWater Is Smart On Money | Cheerwine Festival Returns May 16 | Employee Spotlight | Census 2020
01/2020EDK Nominations | Runner-Friendly Community | Start/Change Water Services | Cheerwine Applications | Employee Spotlight | Winterize Your Pipes | Winter Spruce Up
11/2019Bike Giveaway | Plan For Downtown's Future | Don't Get Clogged | Lost Families | Sculpture Show
10/2019Fire Prevention Week | City Park Lake | Forward 2040 | Fall Spruce Up | Be Ready To Vote | Employee Spotlight | Leaf Collection Map
09/2019Butterfly Release | Scoop the Poop | Dog Swim Party | Transit Month | Blockwork | Neighborhood Officer Map
08/2019Salisbury Youth Employees | New SPD Initiatives | Youth Baseball Camp | Brewbury Fest Returns | Recycling
07/2019Keep Salisbury Beautiful | Save The Date for Cheerwine Fest 2020 | Back To School | National Night Out | Beat the Summer Heat
06/2019Sculpture Show Returns | Summer Camps | Hurricane Season Tips | Weather Alerts | Pool Hours | #PositiveGossip | Employee Spotlight | Summer Spruce Up | Celebrate Garbage Man Day
05/2019Look Behind the Scenes | Cheerwine Festival | BlockWork Accepting Applications | #FeelingCuteChallenge | Watch Your Water Usage with EyeOnWater
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
03/2019Celebrate Spring At Hurley Park | Runner-Friendly Community | Cheerwine Festival Volunteers | Employee Spotlight | SPD Ride-A-Long Program | Contact Directory
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
01/2019EDK Nominations | Holiday Storefront Awards | Celebrating MLK Weekend | Employee Spotlight | Winter Spruce Up Week | Transit Survey | New Tools Keeps An Eye On Water

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