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Cheerwine Festival returns to Salisbury, N.C., on May 18, 2024 with live entertainment, family fun

Cheerwine Festival returns to Salisbury, N.C., on May 18, 2024 with live entertainment, family fun

Vendor applications are now open


Cheerwine, the South’s favorite cherry soda, and its hometown of Salisbury announce the annual Cheerwine Festival’s return on Saturday, May, 18, from noon to 10 p.m.

The iconic 107-year-old soft drink’s namesake event will feature live musical entertainment from local and national acts, Cheerwine-inspired food and drinks, family-friendly activities, arts and crafts and more.

“We're thrilled to bring back the Cheerwine Festival to Salisbury, a day filled with great music, unique food and fun for the whole family,” says Joy Ritchie Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “This event brings the community together in a meaningful way, and we're excited to see both new and familiar faces as we mark another year of the Festival.”

As the event’s popularity continues to grow, Cheerwine and the City of Salisbury are expanding the footprint this year to accommodate the increasing number of attendees.

"We're enlarging the Festival area, aiming to create an even more spacious and welcoming environment for all our guests and vendors, with the goal of having the most memorable Festival yet,” says Harper.

Vendor applications for food, beverages and crafts are now open at: cheerwinefest.com. Merchants have until Friday, Feb. 2, to submit their application.

The full musical lineup and additional details will be released in the coming weeks.

Since its inception in 2017 to celebrate the soda’s 100th anniversary, the Cheerwine Festival has become a significant event in Salisbury, drawing tens of thousands of people each year and making a substantial economic impact. Last year's Festival alone generated more than $5 million for the city.

"The Cheerwine Festival is more than just a celebration; it's a significant contributor to Salisbury's cultural and economic vitality,” says Salisbury Mayor Karen Alexander. “We're proud to host this event that honors our city's heritage. The Festival showcases the best of Salisbury, and we can't wait to welcome attendees from near and far to experience our vibrant community."

Last year’s Festival coincided with “Cheerwine Day” in North Carolina, as proclaimed by Governor Roy Cooper.

For more information on the Festival, please visit: cheerwine.com/festival. Fans can also find details as they are announced by searching the hashtag #CheerwineFest on social media.

Cheerwine: Uniquely Southern

Created in 1917 by L.D. Peeler, Cheerwine is a one-of-a-kind soft drink with a unique cherry flavor. It is an iconic brand from Salisbury, North Carolina. Owned by the Carolina Beverage Corporation, the 107-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets, restaurants, mass merchandisers and convenience stores in select states nationwide and cheerwine.com. For more information, follow Cheerwine on Facebook at facebook.com/cheerwine or on Twitter and Instagram @drinkcheerwine.

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Para leer los boletines traducidos al español, visite: www.salisburync.gov/NoticiasEspañol

Monthly Newsletter

 TitleDescription
06/2025Lighting the Way and Giving Back | Legacy Mural | City Budget Review
05/2025Rock Out at Cheerwine Festival | Cheers for Shirt Design Winner | Festival Shuttle Service | Festival Information
04/2025Statewide Litter Sweep, Fair Housing Month, BlockWork Call For Neighborhoods, Sidewalk Poetry Call For Poets, Paint the Pavement Call for Artists
03/2025Cheerwine Festival T-Shirt Contest, Spring Spruce Up Week, Protect Your Water Bill, Pilot Traffic Circle
02/2025Tips For Cold Weather, Cheerwine Festival on May 17, Join A City Board, Tree Give-A-Away
01/2025Downtown Winners, BlockWork T-Shirt Contest, MLK Weekend, Wine About Winter, Leaf Collection, Recycling Calendar
12/2024Holiday Contests | Spruce Up Week | Sculpture Show Call For Artists | Empire Hotel Phase 1
11/2024Holiday Events | Safe Shopping Tips | Toss The Grease | Greenway Committee | 130 S. Main St. Survey
08/2024Take A Tree Tour | Officer Awarded For Saving Baby | Sculptures in the Spotlight | Go Out on a limb for the Tree Board
08/2024Take A Tree Tour | Officer Awarded For Saving Baby | Sculptures in the Spotlight | Go Out on a limb for the Tree Board
05/2024Cheerwine Festival: Band Lineup, T-Shirt Contest Winner, Free Shuttles, Safety Guidelines and Ways to Stay Connected.
04/2024Strategic Plan | Mental Health Crisis Line | BlockWork Call For Neighborhoods | Paint the Pavement Call For Artists | Meet the Sculpture Show Artists
11/2023Holiday Events | Toss The Grease | Housing Survey | Bike Giveaway | Sculpture Show
11/2023Holiday Events | Toss The Grease | Housing Survey | Bike Giveaway | Sculpture Show
11/2023Holiday Events | Toss The Grease | Housing Survey | Bike Giveaway | Sculpture Show
07/2023Hurricane Season | RoCo's Homeless Task Force | Waste Assistance Program | Citizen's Academy | Community Fair and National Night Out
02/2023Protect Your Pipes This Winter | Join A Board | City Begins Budget Process | Recycling In Salisbury | Recycling Calendar
01/2023Downtown Decor Displays Holiday Spirit | MLK Celebration | Humanitarian Nominations | Wine About Winter Tickets On Sale | Reader Survey
01/2023Downtown Decor Displays Holiday Spirit | MLK Celebration | Humanitarian Nominations | Wine About Winter Tickets On Sale | Reader Survey
12/2022Sculpture Calls For Artists | Winter Spruce Up Week | Feedback On Our Future | Be The Difference With A City Career | Holiday Recycling
12/2022Sculpture Calls For Artists | Winter Spruce Up Week | Feedback On Our Future | Be The Difference With A City Career | Holiday Recycling
11/2022Holiday Events | Salisbury Youth Council Inducts New Members | Tips to Shop Safe | Toss the Grease
11/2022Holiday Events | Salisbury Youth Council Inducts New Members | Tips to Shop Safe | Toss the Grease
09/2022Bell Tower BREWFEST | BlockWork | Salisbury Police Foundation | Transit Month | Rowan Creek Week
09/2022Bell Tower BREWFEST | BlockWork | Salisbury Police Foundation | Transit Month | Rowan Creek Week
08/2022Kudos To Lifeguards | Grant to Fund Flood, Road Sensors | Funds for Family Water Bills | City Awarded For Good Health
08/2022Kudos To Lifeguards | Grant to Fund Flood, Road Sensors | Funds for Family Water Bills | City Awarded For Good Health
08/2022Kudos To Lifeguards | Grant to Fund Flood, Road Sensors | Funds for Family Water Bills | City Awarded For Good Health
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
03/2022Cheerwine Festival Returns | 5 Ways to Pay Your BIll | SPD Receives Grant | Spring Spruce Up Week
03/2022Cheerwine Festival Returns | 5 Ways to Pay Your BIll | SPD Receives Grant | Spring Spruce Up Week
01/2022Holiday Storefront Awards | Social District Proposed | EDK Nominations | Wine About Winter | Winter Spruce Up Week
12/2021Be A Part of Our Public Art | SRU Recognized For Quality | Don't let FOG Take Your Holiday Down the Drain
09/2021Safe, Clean Transit | McCoy Road Culvert Replaced | Cheerwine Festival Music Lineup
09/2021Safe, Clean Transit | McCoy Road Culvert Replaced | Cheerwine Festival Music Lineup
08/2021Rowan Creek Week | Back-to-School Resource Fair | New Crime Information Center | Blockwork Awarded Lowe's Grant For $100,000
06/2021Summer Camps | Transit Director Award | Hurricane Tips | Wine About Winter
06/2021Summer Camps | Transit Director Award | Hurricane Tips | Wine About Winter
06/2021Summer Camps | Transit Director Award | Hurricane Tips | Wine About Winter
05/2021City & Partners to Boost Minority Business | Festival Looks For Volunteers | BlockWork Nominations Open | Bike Safety Tips
03/2021Dixonville Memorial Missing Connections | New Bill Pay System Coming | Spring Spruce Up | Stormwater Survey Seeks Solutions | Ring In Spring Event
03/2020Be Part of the Cheer | EDK Awards | 2020 Census | Hurley Park Spring Celebration | Forward 2040 | Fire Station #6
03/2020Be Part of the Cheer | EDK Awards | 2020 Census | Hurley Park Spring Celebration | Forward 2040 | Fire Station #6
03/2020Be Part of the Cheer | EDK Awards | 2020 Census | Hurley Park Spring Celebration | Forward 2040 | Fire Station #6
03/2020Be Part of the Cheer | EDK Awards | 2020 Census | Hurley Park Spring Celebration | Forward 2040 | Fire Station #6
03/2020Be Part of the Cheer | EDK Awards | 2020 Census | Hurley Park Spring Celebration | Forward 2040 | Fire Station #6
01/2020EDK Nominations | Runner-Friendly Community | Start/Change Water Services | Cheerwine Applications | Employee Spotlight | Winterize Your Pipes | Winter Spruce Up
01/2020EDK Nominations | Runner-Friendly Community | Start/Change Water Services | Cheerwine Applications | Employee Spotlight | Winterize Your Pipes | Winter Spruce Up
07/2019Keep Salisbury Beautiful | Save The Date for Cheerwine Fest 2020 | Back To School | National Night Out | Beat the Summer Heat
07/2019Keep Salisbury Beautiful | Save The Date for Cheerwine Fest 2020 | Back To School | National Night Out | Beat the Summer Heat
07/2019Keep Salisbury Beautiful | Save The Date for Cheerwine Fest 2020 | Back To School | National Night Out | Beat the Summer Heat
07/2019Keep Salisbury Beautiful | Save The Date for Cheerwine Fest 2020 | Back To School | National Night Out | Beat the Summer Heat
07/2019Keep Salisbury Beautiful | Save The Date for Cheerwine Fest 2020 | Back To School | National Night Out | Beat the Summer Heat
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
01/2019EDK Nominations | Holiday Storefront Awards | Celebrating MLK Weekend | Employee Spotlight | Winter Spruce Up Week | Transit Survey | New Tools Keeps An Eye On Water

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