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Salisbury’s Cheerwine Festival to return for a third ‘cheerful’ year

Salisbury’s Cheerwine Festival to return for a third ‘cheerful’ year

-- The iconic soft drink will partner with the City of Salisbury to bring back their popular spring festival in May 2019 --

The family-owned soft drink Cheerwine and its hometown of Salisbury, N.C., are teaming up to bring back the annual “Cheerwine Festival” for its third consecutive year.

 

The free event will be held on Saturday, May 18, in downtown Salisbury from noon-10 p.m. Cheerwine fans will enjoy cold Cheerwine, live music, great Southern food, shopping for newly-debuted Cheerwine merchandise, family-friendly activities, a beer garden and local craft vendors.

 

A free exhibit showcasing Cheerwine’s history will be on display at the Rowan Museum, as it did for the original Cheerwine Festival celebrating the brand’s centennial in 2017. Cheerwine and its radio-station partners will also announce details of a Cheerwine scavenger hunt (details to be released mid-April).

 

Cheerwine and the City of Salisbury are accepting food, beer and arts and craft vendor applications at CheerwineFest.com. Cheerwine fans can also find details about the festival as they are announced on the website and by searching the hashtag #CheerwineFest on social media.

 

“The festival is our opportunity to celebrate Cheerwine’s 102ndyear in our hometown and our uniquely Southern roots - while creating something special for our fans,” said Joy Ritchie Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “We’re grateful to the tens of thousands of people who show up each year, and we can’t wait for our fans to see what we’ve been working on with the City of Salisbury to make this year’s festival better than ever.”

 

The Cheerwine Festival has been a hugely popular addition to the City of Salisbury’s summer calendar. Prior festivals in 2017 and 2018 have resulted in a cumulative $1.5 million boost to the city’s economy, with more than 60,000 attendees taking to the streets to celebrate the beloved local soft drink.

 


“Salisbury is proud to be the birthplace of Cheerwine. The soft drink company has called our city home for more than a hundred years,” said Salisbury Mayor Al Heggins. “We're delighted to present this third annual celebration of all things Salisbury and Cheerwine, and we're looking forward to welcoming Salisburians and visitors alike.” 


More details for the Cheerwine Festival will be available in coming weeks. For more information, visit 
http://cheerwinefest.com.

 

About Cheerwine: Uniquely Southern
Created in 1917 by L.D. Peeler, Cheerwine is a one-of-a-kind soft drink with a unique cherry flavor. It is an iconic brand from Salisbury, North Carolina. Owned by the Carolina Beverage Corporation, the 102-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets, restaurants, mass merchandisers and convenience stores in select states nationwide and 
cheerwine.com. For more information, follow Cheerwine on Facebook at facebook.com/cheerwine or on Twitter and Instagram @drinkcheerwine.  

 


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Para leer los boletines traducidos al español, visite: www.salisburync.gov/NoticiasEspañol

Monthly Newsletter

 TitleDescription
06/2025Lighting the Way and Giving Back | Legacy Mural | City Budget Review
05/2025Rock Out at Cheerwine Festival | Cheers for Shirt Design Winner | Festival Shuttle Service | Festival Information
04/2025Statewide Litter Sweep, Fair Housing Month, BlockWork Call For Neighborhoods, Sidewalk Poetry Call For Poets, Paint the Pavement Call for Artists
03/2025Cheerwine Festival T-Shirt Contest, Spring Spruce Up Week, Protect Your Water Bill, Pilot Traffic Circle
02/2025Tips For Cold Weather, Cheerwine Festival on May 17, Join A City Board, Tree Give-A-Away
01/2025Downtown Winners, BlockWork T-Shirt Contest, MLK Weekend, Wine About Winter, Leaf Collection, Recycling Calendar
12/2024Holiday Contests | Spruce Up Week | Sculpture Show Call For Artists | Empire Hotel Phase 1
11/2024Holiday Events | Safe Shopping Tips | Toss The Grease | Greenway Committee | 130 S. Main St. Survey
08/2024Take A Tree Tour | Officer Awarded For Saving Baby | Sculptures in the Spotlight | Go Out on a limb for the Tree Board
07/2024National Night Out | Footbridge Repairs | Approved City Budget | Citizen's Academy | Hurricane Prep
07/2024National Night Out | Footbridge Repairs | Approved City Budget | Citizen's Academy | Hurricane Prep
05/2024Cheerwine Festival: Band Lineup, T-Shirt Contest Winner, Free Shuttles, Safety Guidelines and Ways to Stay Connected.
05/2024Cheerwine Festival: Band Lineup, T-Shirt Contest Winner, Free Shuttles, Safety Guidelines and Ways to Stay Connected.
04/2024Strategic Plan | Mental Health Crisis Line | BlockWork Call For Neighborhoods | Paint the Pavement Call For Artists | Meet the Sculpture Show Artists
10/2023Dixonville Cemetery Memorial Dedication | Halloween Safety Tips | Empowering Women in Law Enforcement | Leaf Collection and Map
09/2023Rowan Creek Week | Leaf Collection | BlockWork Volunteers | New Deputy City Manager | Bell Tower Brewfest
09/2023Rowan Creek Week | Leaf Collection | BlockWork Volunteers | New Deputy City Manager | Bell Tower Brewfest
09/2023Rowan Creek Week | Leaf Collection | BlockWork Volunteers | New Deputy City Manager | Bell Tower Brewfest
09/2023Rowan Creek Week | Leaf Collection | BlockWork Volunteers | New Deputy City Manager | Bell Tower Brewfest
09/2023Rowan Creek Week | Leaf Collection | BlockWork Volunteers | New Deputy City Manager | Bell Tower Brewfest
06/2023Dive into Local Pool | Humanitarian Awards | Summer Spruce Up Week | City Budget Updates
11/2022Holiday Events | Salisbury Youth Council Inducts New Members | Tips to Shop Safe | Toss the Grease
08/2022Kudos To Lifeguards | Grant to Fund Flood, Road Sensors | Funds for Family Water Bills | City Awarded For Good Health
08/2022Kudos To Lifeguards | Grant to Fund Flood, Road Sensors | Funds for Family Water Bills | City Awarded For Good Health
08/2022Kudos To Lifeguards | Grant to Fund Flood, Road Sensors | Funds for Family Water Bills | City Awarded For Good Health
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
06/2022Pool Opens For Summer | Reels and Riffs: Movie and Music Series | Wine About Winter ... In Summertime | Summer Spruce Up Week
06/2022Pool Opens For Summer | Reels and Riffs: Movie and Music Series | Wine About Winter ... In Summertime | Summer Spruce Up Week
06/2022Pool Opens For Summer | Reels and Riffs: Movie and Music Series | Wine About Winter ... In Summertime | Summer Spruce Up Week
06/2022Pool Opens For Summer | Reels and Riffs: Movie and Music Series | Wine About Winter ... In Summertime | Summer Spruce Up Week
06/2022Pool Opens For Summer | Reels and Riffs: Movie and Music Series | Wine About Winter ... In Summertime | Summer Spruce Up Week
06/2022Pool Opens For Summer | Reels and Riffs: Movie and Music Series | Wine About Winter ... In Summertime | Summer Spruce Up Week
05/2022New City Manager | Cheerwine Festival | Local Humanitarian Awards | BlockWork Applications Open
05/2022New City Manager | Cheerwine Festival | Local Humanitarian Awards | BlockWork Applications Open
12/2021Be A Part of Our Public Art | SRU Recognized For Quality | Don't let FOG Take Your Holiday Down the Drain
12/2021Be A Part of Our Public Art | SRU Recognized For Quality | Don't let FOG Take Your Holiday Down the Drain
12/2021Be A Part of Our Public Art | SRU Recognized For Quality | Don't let FOG Take Your Holiday Down the Drain
12/2021Be A Part of Our Public Art | SRU Recognized For Quality | Don't let FOG Take Your Holiday Down the Drain
12/2021Be A Part of Our Public Art | SRU Recognized For Quality | Don't let FOG Take Your Holiday Down the Drain
10/2021Fire Prevention Week | BlockWork Looking For Volunteers | Leaf Collection Map
10/2021Fire Prevention Week | BlockWork Looking For Volunteers | Leaf Collection Map
10/2021Fire Prevention Week | BlockWork Looking For Volunteers | Leaf Collection Map
10/2021Fire Prevention Week | BlockWork Looking For Volunteers | Leaf Collection Map
06/2021Summer Camps | Transit Director Award | Hurricane Tips | Wine About Winter
06/2021Summer Camps | Transit Director Award | Hurricane Tips | Wine About Winter
06/2021Summer Camps | Transit Director Award | Hurricane Tips | Wine About Winter
08/2020Shop Local | Lock Your Car | Utility Bills | Enjoy Art Outdoors | Census Extended
08/2020Shop Local | Lock Your Car | Utility Bills | Enjoy Art Outdoors | Census Extended
03/2020Be Part of the Cheer | EDK Awards | 2020 Census | Hurley Park Spring Celebration | Forward 2040 | Fire Station #6
03/2020Be Part of the Cheer | EDK Awards | 2020 Census | Hurley Park Spring Celebration | Forward 2040 | Fire Station #6
03/2020Be Part of the Cheer | EDK Awards | 2020 Census | Hurley Park Spring Celebration | Forward 2040 | Fire Station #6
09/2019Butterfly Release | Scoop the Poop | Dog Swim Party | Transit Month | Blockwork | Neighborhood Officer Map
07/2019Keep Salisbury Beautiful | Save The Date for Cheerwine Fest 2020 | Back To School | National Night Out | Beat the Summer Heat
05/2019Look Behind the Scenes | Cheerwine Festival | BlockWork Accepting Applications | #FeelingCuteChallenge | Watch Your Water Usage with EyeOnWater
05/2019Look Behind the Scenes | Cheerwine Festival | BlockWork Accepting Applications | #FeelingCuteChallenge | Watch Your Water Usage with EyeOnWater
05/2019Look Behind the Scenes | Cheerwine Festival | BlockWork Accepting Applications | #FeelingCuteChallenge | Watch Your Water Usage with EyeOnWater
05/2019Look Behind the Scenes | Cheerwine Festival | BlockWork Accepting Applications | #FeelingCuteChallenge | Watch Your Water Usage with EyeOnWater
05/2019Look Behind the Scenes | Cheerwine Festival | BlockWork Accepting Applications | #FeelingCuteChallenge | Watch Your Water Usage with EyeOnWater
05/2019Look Behind the Scenes | Cheerwine Festival | BlockWork Accepting Applications | #FeelingCuteChallenge | Watch Your Water Usage with EyeOnWater
05/2019Look Behind the Scenes | Cheerwine Festival | BlockWork Accepting Applications | #FeelingCuteChallenge | Watch Your Water Usage with EyeOnWater
05/2019Look Behind the Scenes | Cheerwine Festival | BlockWork Accepting Applications | #FeelingCuteChallenge | Watch Your Water Usage with EyeOnWater
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
01/2019EDK Nominations | Holiday Storefront Awards | Celebrating MLK Weekend | Employee Spotlight | Winter Spruce Up Week | Transit Survey | New Tools Keeps An Eye On Water

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