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Indie alt-rock band Neon Trees to headline this year’s Cheerwine Festival

Indie alt-rock band Neon Trees to headline this year’s Cheerwine Festival

The South’s favorite soda releases full entertainment lineup

Cheerwine, the iconic 106-year-old cherry soda, and the City of Salisbury will welcome multi-platinum rockers Neon Trees to the Hotwire Communication Stage as the 2023 Cheerwine Festival music headliner. This year’s Cheerwine Festival will be held Saturday, May 20, from noon to 10 p.m. 


Neon Trees began their rapid ascent with their debut album, Habits, in 2010, followed by a win for "Top Alternative Song" at the 2011 Billboard Music Awards. The band’s sophomore album, Picture Show, included the five-times-platinum single “Everybody Talks,” and their third release, Pop Psychology, debuted at the top spot of Billboard's Top Rock Albums chart in 2014. Neon Trees released their latest album, I Can Feel You Forgetting Me, in 2020. 


The Cheerwine Festival will also feature performances by Ryan Perry, New Local and Divided by Four.


“We’re thrilled to announce this year’s lineup, including what’s sure to be a lively performance by Neon Trees,” says Joy Ritchie Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “We can’t wait to welcome fans from all over the Southeast to our hometown for the 2023 Cheerwine Festival.”


In addition to live entertainment, festival attendees will also have the opportunity to: 


  • Taste delicious Cheerwine-inspired food from over 40 vendors and Cheerwine-infused craft beer, including NoDa Brewing Company’s Cheerwine Ale.

  • Shop for arts and crafts, including unique Cheerwine items, from over 45 artisans and vendors.

  • Explore the soft drink’s rich history, including rare memorabilia, at the Rowan Museum’s Cheerwine exhibit. 

  • Check out Food Lion’s “Carolina Brands” experience, including Cook Out, Cackalacky and more, where they can sample regional flavors. 

  • Stop by the F&M Bank Kids Zone, which includes activities and entertainment for little ones. 


“The residents of Salisbury eagerly look forward to the Cheerwine Festival each year,” says Karen Alexander, Mayor of Salisbury. “Last year we hosted 60,000 people from near and far, and we hope to welcome even more to our lovely city this spring.” 


Cheerwine and Salisbury first hosted the Festival in 2017 in conjunction with the soft drink’s 100th anniversary. 


For more information on the festival, please visit: cheerwine.com/festival/. Fans can also find details as they are announced by searching the hashtag #CheerwineFest on social media. To pre-order the festival t-shirt, visit: cheerwine.com/festival-contest/.  



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Monthly Newsletter

 TitleDescription
06/2025Lighting the Way and Giving Back | Legacy Mural | City Budget Review
05/2025Rock Out at Cheerwine Festival | Cheers for Shirt Design Winner | Festival Shuttle Service | Festival Information
04/2025Statewide Litter Sweep, Fair Housing Month, BlockWork Call For Neighborhoods, Sidewalk Poetry Call For Poets, Paint the Pavement Call for Artists
03/2025Cheerwine Festival T-Shirt Contest, Spring Spruce Up Week, Protect Your Water Bill, Pilot Traffic Circle
02/2025Tips For Cold Weather, Cheerwine Festival on May 17, Join A City Board, Tree Give-A-Away
01/2025Downtown Winners, BlockWork T-Shirt Contest, MLK Weekend, Wine About Winter, Leaf Collection, Recycling Calendar
12/2024Holiday Contests | Spruce Up Week | Sculpture Show Call For Artists | Empire Hotel Phase 1
11/2024Holiday Events | Safe Shopping Tips | Toss The Grease | Greenway Committee | 130 S. Main St. Survey
10/2024Halloween Safety Tips | Sculpture Show Call For Neighborhoods | Recycling Do's and Don'ts | Leaf Collection Guidelines and Map | Fall Spruce Up Week
08/2024Take A Tree Tour | Officer Awarded For Saving Baby | Sculptures in the Spotlight | Go Out on a limb for the Tree Board
06/2024EDK Awards | Street Repaving | City Budget | Rec/Senior Center Survey | Spruce Up Week
06/2024EDK Awards | Street Repaving | City Budget | Rec/Senior Center Survey | Spruce Up Week
05/2024Cheerwine Festival: Band Lineup, T-Shirt Contest Winner, Free Shuttles, Safety Guidelines and Ways to Stay Connected.
04/2024Strategic Plan | Mental Health Crisis Line | BlockWork Call For Neighborhoods | Paint the Pavement Call For Artists | Meet the Sculpture Show Artists
01/2024Holiday Decor Contest Winners | MLK Celebration Weekend | Tour Wines and Downtown | Beautify Your Neighborhood!
01/2024Holiday Decor Contest Winners | MLK Celebration Weekend | Tour Wines and Downtown | Beautify Your Neighborhood!
12/2023Public Art | Holiday Decor Contest | Main Street Project | Winter Spruce Up Week
12/2023Public Art | Holiday Decor Contest | Main Street Project | Winter Spruce Up Week
10/2023Dixonville Cemetery Memorial Dedication | Halloween Safety Tips | Empowering Women in Law Enforcement | Leaf Collection and Map
08/2023An Outdoor Art Adventure | Summer Program Inspires Youth | Salisbury Invests In Community | City Changes Up Departments
08/2023An Outdoor Art Adventure | Summer Program Inspires Youth | Salisbury Invests In Community | City Changes Up Departments
05/2023Neon Trees Headline Cheerwine Festival | Summers Camps | Smoke Alarms | Lawn Tips | Street Resurfacing | May is Bike Month
02/2023Protect Your Pipes This Winter | Join A Board | City Begins Budget Process | Recycling In Salisbury | Recycling Calendar
11/2022Holiday Events | Salisbury Youth Council Inducts New Members | Tips to Shop Safe | Toss the Grease
11/2022Holiday Events | Salisbury Youth Council Inducts New Members | Tips to Shop Safe | Toss the Grease
10/2022Tips for Trick-or-Treaters | United Way Rowan | Crime Prevention Month | 4th Cultivating Community Conversations | Leaf Collection
09/2022Bell Tower BREWFEST | BlockWork | Salisbury Police Foundation | Transit Month | Rowan Creek Week
09/2022Bell Tower BREWFEST | BlockWork | Salisbury Police Foundation | Transit Month | Rowan Creek Week
09/2022Bell Tower BREWFEST | BlockWork | Salisbury Police Foundation | Transit Month | Rowan Creek Week
09/2022Bell Tower BREWFEST | BlockWork | Salisbury Police Foundation | Transit Month | Rowan Creek Week
09/2022Bell Tower BREWFEST | BlockWork | Salisbury Police Foundation | Transit Month | Rowan Creek Week
09/2022Bell Tower BREWFEST | BlockWork | Salisbury Police Foundation | Transit Month | Rowan Creek Week
09/2022Bell Tower BREWFEST | BlockWork | Salisbury Police Foundation | Transit Month | Rowan Creek Week
09/2022Bell Tower BREWFEST | BlockWork | Salisbury Police Foundation | Transit Month | Rowan Creek Week
09/2022Bell Tower BREWFEST | BlockWork | Salisbury Police Foundation | Transit Month | Rowan Creek Week
05/2022New City Manager | Cheerwine Festival | Local Humanitarian Awards | BlockWork Applications Open
05/2022New City Manager | Cheerwine Festival | Local Humanitarian Awards | BlockWork Applications Open
05/2022New City Manager | Cheerwine Festival | Local Humanitarian Awards | BlockWork Applications Open
11/2021Bell Tower Green Now Open | Keep Salisbury Beautiful | Shopping Tips For Black Friday
07/2021Salisbury Cease Fire | Citizen's Academy | Summer Spruce Up Week | Sculpture Show
07/2021Salisbury Cease Fire | Citizen's Academy | Summer Spruce Up Week | Sculpture Show
07/2021Salisbury Cease Fire | Citizen's Academy | Summer Spruce Up Week | Sculpture Show
06/2021Summer Camps | Transit Director Award | Hurricane Tips | Wine About Winter
05/2021City & Partners to Boost Minority Business | Festival Looks For Volunteers | BlockWork Nominations Open | Bike Safety Tips
01/2021Holiday Storefront Winners, Celebrate MLK, Main St. Plan, Nominate A Local Hero, Funds For Fire Suppression
01/2021Holiday Storefront Winners, Celebrate MLK, Main St. Plan, Nominate A Local Hero, Funds For Fire Suppression
11/2020Christmas Bike Program Returns | Showcase Your Art In Salisbury | Give The Gift Of Water | Be Safe This Black Friday
11/2020Christmas Bike Program Returns | Showcase Your Art In Salisbury | Give The Gift Of Water | Be Safe This Black Friday
07/2020Citizen's Academy | Mobile Recreation | Keep Our Parks Beautiful | Recycling Can Swap | Employee Spotlight
07/2020Citizen's Academy | Mobile Recreation | Keep Our Parks Beautiful | Recycling Can Swap | Employee Spotlight
07/2020Citizen's Academy | Mobile Recreation | Keep Our Parks Beautiful | Recycling Can Swap | Employee Spotlight
06/2020 Virtual Festival Is Big Hit | Hurricane Season | Spring Spruce Up | City Prepares Next Year's Budget | Flush Smart | 2020 Census
06/2020 Virtual Festival Is Big Hit | Hurricane Season | Spring Spruce Up | City Prepares Next Year's Budget | Flush Smart | 2020 Census
06/2020 Virtual Festival Is Big Hit | Hurricane Season | Spring Spruce Up | City Prepares Next Year's Budget | Flush Smart | 2020 Census
05/2020Virtual Cheerwine Festival | From The City Manager | Play At Home | BlockWork | From The Mayor | Alternative Bill Pay
03/2020Be Part of the Cheer | EDK Awards | 2020 Census | Hurley Park Spring Celebration | Forward 2040 | Fire Station #6
03/2020Be Part of the Cheer | EDK Awards | 2020 Census | Hurley Park Spring Celebration | Forward 2040 | Fire Station #6
02/2020Weathering The Storm | Nixle Is Now RoCo Alerts | EyeOnWater Is Smart On Money | Cheerwine Festival Returns May 16 | Employee Spotlight | Census 2020
01/2020EDK Nominations | Runner-Friendly Community | Start/Change Water Services | Cheerwine Applications | Employee Spotlight | Winterize Your Pipes | Winter Spruce Up
11/2019Bike Giveaway | Plan For Downtown's Future | Don't Get Clogged | Lost Families | Sculpture Show
11/2019Bike Giveaway | Plan For Downtown's Future | Don't Get Clogged | Lost Families | Sculpture Show
09/2019Butterfly Release | Scoop the Poop | Dog Swim Party | Transit Month | Blockwork | Neighborhood Officer Map
09/2019Butterfly Release | Scoop the Poop | Dog Swim Party | Transit Month | Blockwork | Neighborhood Officer Map
09/2019Butterfly Release | Scoop the Poop | Dog Swim Party | Transit Month | Blockwork | Neighborhood Officer Map
09/2019Butterfly Release | Scoop the Poop | Dog Swim Party | Transit Month | Blockwork | Neighborhood Officer Map
09/2019Butterfly Release | Scoop the Poop | Dog Swim Party | Transit Month | Blockwork | Neighborhood Officer Map
07/2019Keep Salisbury Beautiful | Save The Date for Cheerwine Fest 2020 | Back To School | National Night Out | Beat the Summer Heat
06/2019Sculpture Show Returns | Summer Camps | Hurricane Season Tips | Weather Alerts | Pool Hours | #PositiveGossip | Employee Spotlight | Summer Spruce Up | Celebrate Garbage Man Day
06/2019Sculpture Show Returns | Summer Camps | Hurricane Season Tips | Weather Alerts | Pool Hours | #PositiveGossip | Employee Spotlight | Summer Spruce Up | Celebrate Garbage Man Day
06/2019Sculpture Show Returns | Summer Camps | Hurricane Season Tips | Weather Alerts | Pool Hours | #PositiveGossip | Employee Spotlight | Summer Spruce Up | Celebrate Garbage Man Day
06/2019Sculpture Show Returns | Summer Camps | Hurricane Season Tips | Weather Alerts | Pool Hours | #PositiveGossip | Employee Spotlight | Summer Spruce Up | Celebrate Garbage Man Day
06/2019Sculpture Show Returns | Summer Camps | Hurricane Season Tips | Weather Alerts | Pool Hours | #PositiveGossip | Employee Spotlight | Summer Spruce Up | Celebrate Garbage Man Day
06/2019Sculpture Show Returns | Summer Camps | Hurricane Season Tips | Weather Alerts | Pool Hours | #PositiveGossip | Employee Spotlight | Summer Spruce Up | Celebrate Garbage Man Day
06/2019Sculpture Show Returns | Summer Camps | Hurricane Season Tips | Weather Alerts | Pool Hours | #PositiveGossip | Employee Spotlight | Summer Spruce Up | Celebrate Garbage Man Day
06/2019Sculpture Show Returns | Summer Camps | Hurricane Season Tips | Weather Alerts | Pool Hours | #PositiveGossip | Employee Spotlight | Summer Spruce Up | Celebrate Garbage Man Day
06/2019Sculpture Show Returns | Summer Camps | Hurricane Season Tips | Weather Alerts | Pool Hours | #PositiveGossip | Employee Spotlight | Summer Spruce Up | Celebrate Garbage Man Day
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury

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