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The City of Salisbury, Cheerwine presents the Cheerwine Festival

The City of Salisbury, Cheerwine presents the Cheerwine Festival

To commemorate the launch of Cheerwine’s second century, the City of Salisbury and Cheerwine are teaming up to host a Cheerwine-themed festival.

The free event will take place on Saturday, May 19, in downtown Salisbury from 10 a.m. to 8 p.m. Cheerwine fans will enjoy cold Cheerwine, live music, great Southern food, shopping for Cheerwine merchandise, family-friendly activities, a beer garden and local craft vendors.

“As Cheerwine’s hometown, Salisbury is thrilled to partner with the soft drink manufacturer on the second Cheerwine Festival, following the success of the 100th anniversary event in 2017,” said Salisbury Mayor Al Heggins. “Cheerwine has been a staple in Salisbury homes since the beverage’s founding in 1917, and we look forward to its continued success in our community.”

More details for the event will be available in coming weeks.

In 2017, the brand commemorated its 100th birthday by inviting Cheerwine fans of all ages to its “Centennial Celebration” in Salisbury. With plenty of Cheerwine, live music and a barbecue contest, more than 30,000 people packed the streets of Salisbury.

To get ongoing information about the Cheerwine Festival, check out our event page:
2018 Cheerwine Festival


About Cheerwine: Uniquely Southern

Created in 1917 by L.D. Peeler, Cheerwine is a one-of-a-kind soft drink with a unique cherry flavor. It is an iconic brand from Salisbury, North Carolina. Owned by the Carolina Beverage Corporation, the 101-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets, restaurants, mass merchandisers and convenience stores in select states nationwide and cheerwine.com. For more information, follow Cheerwine on Facebook at facebook.com/cheerwine or on Twitter and Instagram @drinkcheerwine.

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Para leer los boletines traducidos al español, visite: www.salisburync.gov/NoticiasEspañol

Monthly Newsletter

 TitleDescription
06/2025Lighting the Way and Giving Back | Legacy Mural | City Budget Review
05/2025Rock Out at Cheerwine Festival | Cheers for Shirt Design Winner | Festival Shuttle Service | Festival Information
04/2025Statewide Litter Sweep, Fair Housing Month, BlockWork Call For Neighborhoods, Sidewalk Poetry Call For Poets, Paint the Pavement Call for Artists
03/2025Cheerwine Festival T-Shirt Contest, Spring Spruce Up Week, Protect Your Water Bill, Pilot Traffic Circle
02/2025Tips For Cold Weather, Cheerwine Festival on May 17, Join A City Board, Tree Give-A-Away
01/2025Downtown Winners, BlockWork T-Shirt Contest, MLK Weekend, Wine About Winter, Leaf Collection, Recycling Calendar
12/2024Holiday Contests | Spruce Up Week | Sculpture Show Call For Artists | Empire Hotel Phase 1
11/2024Holiday Events | Safe Shopping Tips | Toss The Grease | Greenway Committee | 130 S. Main St. Survey
08/2024Take A Tree Tour | Officer Awarded For Saving Baby | Sculptures in the Spotlight | Go Out on a limb for the Tree Board
08/2024Take A Tree Tour | Officer Awarded For Saving Baby | Sculptures in the Spotlight | Go Out on a limb for the Tree Board
05/2024Cheerwine Festival: Band Lineup, T-Shirt Contest Winner, Free Shuttles, Safety Guidelines and Ways to Stay Connected.
05/2024Cheerwine Festival: Band Lineup, T-Shirt Contest Winner, Free Shuttles, Safety Guidelines and Ways to Stay Connected.
03/2024Vote on Cheerwine Festival T-shirt Design | What to do for Water Line Breaks | Sign Up For RoCo Alerts | Spring Spruce Up Week
03/2024Vote on Cheerwine Festival T-shirt Design | What to do for Water Line Breaks | Sign Up For RoCo Alerts | Spring Spruce Up Week
03/2024Vote on Cheerwine Festival T-shirt Design | What to do for Water Line Breaks | Sign Up For RoCo Alerts | Spring Spruce Up Week
03/2024Vote on Cheerwine Festival T-shirt Design | What to do for Water Line Breaks | Sign Up For RoCo Alerts | Spring Spruce Up Week
03/2024Vote on Cheerwine Festival T-shirt Design | What to do for Water Line Breaks | Sign Up For RoCo Alerts | Spring Spruce Up Week
08/2023An Outdoor Art Adventure | Summer Program Inspires Youth | Salisbury Invests In Community | City Changes Up Departments
07/2023Hurricane Season | RoCo's Homeless Task Force | Waste Assistance Program | Citizen's Academy | Community Fair and National Night Out
06/2023Dive into Local Pool | Humanitarian Awards | Summer Spruce Up Week | City Budget Updates
03/2023Beautify Salisbury - Litter Sweeps, BlockWork, Adopt-A-Street, We Dig Salisbury | Cheerwine Festival | Salisbury311
10/2022Tips for Trick-or-Treaters | United Way Rowan | Crime Prevention Month | 4th Cultivating Community Conversations | Leaf Collection
10/2022Tips for Trick-or-Treaters | United Way Rowan | Crime Prevention Month | 4th Cultivating Community Conversations | Leaf Collection
10/2022Tips for Trick-or-Treaters | United Way Rowan | Crime Prevention Month | 4th Cultivating Community Conversations | Leaf Collection
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
05/2022New City Manager | Cheerwine Festival | Local Humanitarian Awards | BlockWork Applications Open
05/2022New City Manager | Cheerwine Festival | Local Humanitarian Awards | BlockWork Applications Open
05/2022New City Manager | Cheerwine Festival | Local Humanitarian Awards | BlockWork Applications Open
05/2022New City Manager | Cheerwine Festival | Local Humanitarian Awards | BlockWork Applications Open
05/2022New City Manager | Cheerwine Festival | Local Humanitarian Awards | BlockWork Applications Open
05/2022New City Manager | Cheerwine Festival | Local Humanitarian Awards | BlockWork Applications Open
02/2022Interim City Manager | Tips to Prevent Frozen Pipes | Apply For A Board | City Begins Budget Process | Employee Spotlight
02/2022Interim City Manager | Tips to Prevent Frozen Pipes | Apply For A Board | City Begins Budget Process | Employee Spotlight
02/2022Interim City Manager | Tips to Prevent Frozen Pipes | Apply For A Board | City Begins Budget Process | Employee Spotlight
08/2021Rowan Creek Week | Back-to-School Resource Fair | New Crime Information Center | Blockwork Awarded Lowe's Grant For $100,000
05/2021City & Partners to Boost Minority Business | Festival Looks For Volunteers | BlockWork Nominations Open | Bike Safety Tips
05/2021City & Partners to Boost Minority Business | Festival Looks For Volunteers | BlockWork Nominations Open | Bike Safety Tips
05/2021City & Partners to Boost Minority Business | Festival Looks For Volunteers | BlockWork Nominations Open | Bike Safety Tips
04/2021School Officers | New Look For Downtown | Local Humanitarians Receive EDK Awards | Employee Spotlight
04/2021School Officers | New Look For Downtown | Local Humanitarians Receive EDK Awards | Employee Spotlight
01/2021Holiday Storefront Winners, Celebrate MLK, Main St. Plan, Nominate A Local Hero, Funds For Fire Suppression
12/2020SRU Exceeds Water Standard | Bring On 2021 Virtual New Year's Eve | Public Input Wanted
10/2020ACCESS16 Now WSRG-TV | Voting Coming Up Fast | Volunteer For BlockWork | RCUW Donates Cameras To SPD
10/2020ACCESS16 Now WSRG-TV | Voting Coming Up Fast | Volunteer For BlockWork | RCUW Donates Cameras To SPD
08/2020Shop Local | Lock Your Car | Utility Bills | Enjoy Art Outdoors | Census Extended
08/2020Shop Local | Lock Your Car | Utility Bills | Enjoy Art Outdoors | Census Extended
02/2020Weathering The Storm | Nixle Is Now RoCo Alerts | EyeOnWater Is Smart On Money | Cheerwine Festival Returns May 16 | Employee Spotlight | Census 2020
02/2020Weathering The Storm | Nixle Is Now RoCo Alerts | EyeOnWater Is Smart On Money | Cheerwine Festival Returns May 16 | Employee Spotlight | Census 2020
02/2020Weathering The Storm | Nixle Is Now RoCo Alerts | EyeOnWater Is Smart On Money | Cheerwine Festival Returns May 16 | Employee Spotlight | Census 2020
11/2019Bike Giveaway | Plan For Downtown's Future | Don't Get Clogged | Lost Families | Sculpture Show
11/2019Bike Giveaway | Plan For Downtown's Future | Don't Get Clogged | Lost Families | Sculpture Show
09/2019Butterfly Release | Scoop the Poop | Dog Swim Party | Transit Month | Blockwork | Neighborhood Officer Map
09/2019Butterfly Release | Scoop the Poop | Dog Swim Party | Transit Month | Blockwork | Neighborhood Officer Map
09/2019Butterfly Release | Scoop the Poop | Dog Swim Party | Transit Month | Blockwork | Neighborhood Officer Map
09/2019Butterfly Release | Scoop the Poop | Dog Swim Party | Transit Month | Blockwork | Neighborhood Officer Map
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
03/2019Celebrate Spring At Hurley Park | Runner-Friendly Community | Cheerwine Festival Volunteers | Employee Spotlight | SPD Ride-A-Long Program | Contact Directory
03/2019Celebrate Spring At Hurley Park | Runner-Friendly Community | Cheerwine Festival Volunteers | Employee Spotlight | SPD Ride-A-Long Program | Contact Directory
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
01/2019EDK Nominations | Holiday Storefront Awards | Celebrating MLK Weekend | Employee Spotlight | Winter Spruce Up Week | Transit Survey | New Tools Keeps An Eye On Water

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