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The 2019 Cheerwine Festival returns to Salisbury, N.C., to celebrate the Carolinas’ tastes, sounds and culture

The 2019 Cheerwine Festival returns to Salisbury, N.C., to celebrate the Carolinas’ tastes, sounds and culture

Cheerwine and the City of Salisbury’s third annual festival to feature Smash Mouth, legendary Carolina food, free family-friendly activities and more

Cheerwine, the iconic family-owned soft drink, and its hometown of Salisbury, N.C., will host the biggest “Cheerwine Festival” ever in its third consecutive year. The free event is scheduled for Saturday, May 18, in downtown Salisbury from noon-10 p.m.

Music will be front and center, with multi-platinum band Smash Mouth – best known for its hit song “All Star.”

In addition, two Carolina-based bands, Livehouse and StellaRising, and Nashville-based band The Southern Gothic will perform on the Hotwire Communication Stage.

Attendees will also enjoy a variety of street performers, known as “buskers,” including: Blazin’ Blues Bob, Lucas Beam, David Myers & Courtney Puckett, Kia Rice, Takia Cuthbertson and Lisette Rodriguez.  

A ‘Uniquely Southern’ Salisbury event

Cheerwine fans will enjoy ice-cold Cheerwine, live music, great Southern food, shopping, family-friendly activities, a beer garden and local craft vendors.  Attendees can:

 

·       Sample the delicious flavors of the Carolinas, free of charge.
Festival-goers can enjoy the ‘tastes of the Carolinas,’ compliments of
Food Lion. Participating brands include:

o   Hushpuppies from House-Autry

o   Cheerwine floats from Mooresville Ice Cream

o   Cheerwine barbecue sauce from Cackalacky

o   Freshly baked biscuits from Renwood Mills

 

·       Explore the City of Salisbury while scavenger-hunting for clues.
(Noon-6 p.m.) For the first time, Cheerwine will host a scavenger hunt, with fans searching for clues all over downtown Salisbury for a chance to win prizes. To participate, attendees can visit the Cheerwine Fan Club tent at the festival.

·       Discover Cheerwine’s history at the Rowan Museum.
(Noon-5 p.m.) Back for the first time since the brand’s centennial celebration in 2017, the Rowan Museum’s free Cheerwine exhibit will take fans on a walk through the soft drink’s last 102 years of delighting taste buds.

·       Play at the F&M Bank Kids’ Zone.
(All day) The Kids’ Zone will feature tons of family-friendly games and activities.

·       Shop for Cheerwine merchandise.
(All day) Brand-new Cheerwine items will be available for purchase at the festival.  

·       Enjoy food, drinks and crafts from local vendors.
(All day) All food, beverage and craft vendors will be announced in early April. Cheerwine fans can watch for updates on CheerwineFest.com and on the official Facebook event page.

 

 

About the Cheerwine Festival

“We’re grateful to the tens of thousands of Cheerwine fans who joined us last year, and can’t wait for everyone to see what we’ve got planned for 2019’s festival,” said Joy Ritchie Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “We’re proud of our Carolina roots, and we co-host this event with the City of Salisbury to celebrate the region’s uniquely southern tastes, sounds, culture and amazing people.”

 

The 2017 and 2018 Cheerwine Festivals resulted in a cumulative $1.5 million boost to the city’s economy, with more than 60,000 attendees taking to the streets to celebrate the beloved local soft drink.


“Salisbury is proud to be the birthplace of Cheerwine. The soft drink company has called our city home for more than a hundred years,” said Salisbury Mayor Al Heggins. “We're delighted to present this third annual celebration of all things Salisbury and Cheerwine, and we're looking forward to welcoming Salisburians and visitors alike.”

For more information about the Cheerwine Festival, visit http://cheerwinefest.com.

 

Cheerwine: Uniquely Southern
Created in 1917 by L.D. Peeler, Cheerwine is a one-of-a-kind soft drink with a unique cherry flavor. It is an iconic brand from Salisbury, North Carolina. Owned by the Carolina Beverage Corporation, the 102-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets, restaurants, mass merchandisers and convenience stores in select states nationwide and
cheerwine.com. For more information, follow Cheerwine on Facebook at facebook.com/cheerwine or on Twitter and Instagram @drinkcheerwine.
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Monthly Newsletter

 TitleDescription
01/2020EDK Nominations | Runner-Friendly Community | Start/Change Water Services | Cheerwine Applications | Employee Spotlight | Winterize Your Pipes | Winter Spruce Up
12/2019Newsome Road | MLK Day | New Year's Eve | Sip of Local Wine | Citizens Academy | United Way Fundraiser
11/2019Bike Giveaway | Plan For Downtown's Future | Don't Get Clogged | Lost Families | Sculpture Show
10/2019Fire Prevention Week | City Park Lake | Forward 2040 | Fall Spruce Up | Be Ready To Vote | Employee Spotlight | Leaf Collection Map
09/2019Butterfly Release | Scoop the Poop | Dog Swim Party | Transit Month | Blockwork | Neighborhood Officer Map
08/2019Salisbury Youth Employees | New SPD Initiatives | Youth Baseball Camp | Brewbury Fest Returns | Recycling
07/2019Keep Salisbury Beautiful | Save The Date for Cheerwine Fest 2020 | Back To School | National Night Out | Beat the Summer Heat
06/2019Sculpture Show Returns | Summer Camps | Hurricane Season Tips | Weather Alerts | Pool Hours | #PositiveGossip | Employee Spotlight | Summer Spruce Up | Celebrate Garbage Man Day
05/2019Look Behind the Scenes | Cheerwine Festival | BlockWork Accepting Applications | #FeelingCuteChallenge | Watch Your Water Usage with EyeOnWater
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
03/2019Celebrate Spring At Hurley Park | Runner-Friendly Community | Cheerwine Festival Volunteers | Employee Spotlight | SPD Ride-A-Long Program | Contact Directory
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
01/2019EDK Nominations | Holiday Storefront Awards | Celebrating MLK Weekend | Employee Spotlight | Winter Spruce Up Week | Transit Survey | New Tools Keeps An Eye On Water
12/2018West End Takes Pride In New Wall | Are You A Landlord? | Citizen's Academy Grads | Celebrating MLK Day | Chit, Chat & Chew | Winter is Coming | A Word From the Mayor
11/2018Holiday Events for Salisbury | Leaf Season is Here | Receive Text Alerts from the City | Know Your FOG | Tips for Holiday Safe Shopping | #Positive Gossip | Team Effort "Draws Up" Fire Prevention Billboard
10/2018City Rallies Against Florence | Families Invited to the Fun Fest | La Fiesta Returns to Downtown | Fibrant Transition to Hotwire | Empire Hotel Redevelopment | October 7-13 is Fire Prevention Week
09/2018Summer Internship Inspires Local Students | Mayor Hosts Free Youth Baseball/Softball Camp | SPD & DOJ OJP Share Assessment Findings | Getting Ready Fur Fun | A Paw-some Pool Party
08/2018First Brewbury Fest | Recycle Often, Recycle Right | Chit, Chat & Chew Town Halls | Community Resource Fair | #PositiveGossip | Reader Survey
07/2018National Night Out | Groundbreaking for Dixonville | Summer Spruce Up | Cheerwine Festival Save the Date 2019 | Reminder to Protect Your Car | Council Approves City Budget
06/2018BlockWork | Parks & Rec Summer Camps | Senior Center Programs | Salisbury Citizen's Academy | Summer Spruce Up | Prepare for Hurricane Season
05/2018Cheerwine Fest Announces Band List | Did You Know? | Sculpture Show Unveiled | Salisbury Transit Teams with Google | Police Chief's Citizen Advisory Board
04/2018Hackathon for Kids | Police Hold Foot Pursuit 5K | Cheerwine Festival Returns | Fibrant Referendum | Easy Online Bill Pay | Free Class for Homebuyers | Meet Your City Council
03/2018Teen Center Now Open | Locals Receive EDK Awards | Cemetery Clean Up | SPD Annual Report | Keep Salisbury Beautiful | Event Calendar
02/2018Rookies Reach Firefighter Dream | Project Safe Neighborhoods | Get City Alerts by text | Get on the Bus | #Positive Gossip | Parks & Rec Has New Programs | Watch Out for Frozen Pipes
01/2018City Budget Process | Transit Begins Adopt-a-Shelter Program | Prepare Your Home for Winter | Get Fit in 2018 for Parks and Rec | Stop Where?
12/2017Winter Holiday Safety Tips | MLK Celebration | SFD 200 Year Anniversary | Trades-Based Training | Waste Collection Services | Crime Tracker
11/2017Downtown for the Holidays | New Waste Collection Routes | City Launches New Website | Tips for Safe Shopping | DSI and City host Open House for Empire Hotel
10/2017Salisbury Historic Landmarks | Residents Begin Community Action Planning | Salisbury311 Reporting Tool | Fire Prevention Week | Fall Spruce Up Week
09/2017BLOCKWORK | Salisbury's Kids are G.R.E.A.T. | La Fiesta de Rowan | Summer Sip Beer Festival | #PositiveGossip
08/2017SPD Provides Expanded Foot Patrols | Summer Youth Employment | School Tools Donations | Summer Sip Tasting Tour | #PositiveGossip
07/2017City Approves FY18 Budget | New Columbaria | City versus County Responsibilities | New Recycling Company | Receive City Text Alerts
06/2017SRU is Getting Smarter | The City Flag Flies High | Youth Protection & Curfew | Spotlight on Summer Camps | Movies in the Park | A Word from the Mayor
05/2017Intentional Citizen Contact | Fire Department Open House | Residents help shape future | Fur Fun 5K Walk/Run | Let's Get Connected Day
04/2017Shop Local, Eat Fresh | Salisbury is a Tree City, USA | Fair Housing | Spring Spruce Up
03/2017Bell Tower Repairs | Celebrating Hurley Park | City Battles Snowstorm | Another way to Bill Pay | Calling all yogis and dancers
02/2017Salisbury Fire Department marks 200th Anniversary | Get fit with Parks and Rec | Medication Drop Boxes | Are you ready for winter? | #PositiveGossip
01/2017Holiday Storefront Winners | Salisbury Youth Council | City Calendar | City Phone Directory | Moonlight Basketball | #PositiveGossip
12/2016Salisbury Sculpture Show Winner, Free Wi-Fi in Cannon Park, City Calendar, Salisbury Fire Dept Deploys to Eastern NC, K-9 Officer Retirement, Greetings from the Mayor
11/2016Salisbury Transit wins Award | Know your F.O.G. | Nixle Sign Up | City Calendar | Tips for Safe Shopping | Team Salisbury

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