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The 2019 Cheerwine Festival returns to Salisbury, N.C., to celebrate the Carolinas’ tastes, sounds and culture

The 2019 Cheerwine Festival returns to Salisbury, N.C., to celebrate the Carolinas’ tastes, sounds and culture

Cheerwine and the City of Salisbury’s third annual festival to feature Smash Mouth, legendary Carolina food, free family-friendly activities and more

Cheerwine, the iconic family-owned soft drink, and its hometown of Salisbury, N.C., will host the biggest “Cheerwine Festival” ever in its third consecutive year. The free event is scheduled for Saturday, May 18, in downtown Salisbury from noon-10 p.m.

Music will be front and center, with multi-platinum band Smash Mouth – best known for its hit song “All Star.”

In addition, two Carolina-based bands, Livehouse and StellaRising, and Nashville-based band The Southern Gothic will perform on the Hotwire Communication Stage.

Attendees will also enjoy a variety of street performers, known as “buskers,” including: Blazin’ Blues Bob, Lucas Beam, David Myers & Courtney Puckett, Kia Rice, Takia Cuthbertson and Lisette Rodriguez.  

A ‘Uniquely Southern’ Salisbury event

Cheerwine fans will enjoy ice-cold Cheerwine, live music, great Southern food, shopping, family-friendly activities, a beer garden and local craft vendors.  Attendees can:

 

·       Sample the delicious flavors of the Carolinas, free of charge.
Festival-goers can enjoy the ‘tastes of the Carolinas,’ compliments of
Food Lion. Participating brands include:

o   Hushpuppies from House-Autry

o   Cheerwine floats from Mooresville Ice Cream

o   Cheerwine barbecue sauce from Cackalacky

o   Freshly baked biscuits from Renwood Mills

 

·       Explore the City of Salisbury while scavenger-hunting for clues.
(Noon-6 p.m.) For the first time, Cheerwine will host a scavenger hunt, with fans searching for clues all over downtown Salisbury for a chance to win prizes. To participate, attendees can visit the Cheerwine Fan Club tent at the festival.

·       Discover Cheerwine’s history at the Rowan Museum.
(Noon-5 p.m.) Back for the first time since the brand’s centennial celebration in 2017, the Rowan Museum’s free Cheerwine exhibit will take fans on a walk through the soft drink’s last 102 years of delighting taste buds.

·       Play at the F&M Bank Kids’ Zone.
(All day) The Kids’ Zone will feature tons of family-friendly games and activities.

·       Shop for Cheerwine merchandise.
(All day) Brand-new Cheerwine items will be available for purchase at the festival.  

·       Enjoy food, drinks and crafts from local vendors.
(All day) All food, beverage and craft vendors will be announced in early April. Cheerwine fans can watch for updates on CheerwineFest.com and on the official Facebook event page.

 

 

About the Cheerwine Festival

“We’re grateful to the tens of thousands of Cheerwine fans who joined us last year, and can’t wait for everyone to see what we’ve got planned for 2019’s festival,” said Joy Ritchie Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “We’re proud of our Carolina roots, and we co-host this event with the City of Salisbury to celebrate the region’s uniquely southern tastes, sounds, culture and amazing people.”

 

The 2017 and 2018 Cheerwine Festivals resulted in a cumulative $1.5 million boost to the city’s economy, with more than 60,000 attendees taking to the streets to celebrate the beloved local soft drink.


“Salisbury is proud to be the birthplace of Cheerwine. The soft drink company has called our city home for more than a hundred years,” said Salisbury Mayor Al Heggins. “We're delighted to present this third annual celebration of all things Salisbury and Cheerwine, and we're looking forward to welcoming Salisburians and visitors alike.”

For more information about the Cheerwine Festival, visit http://cheerwinefest.com.

 

Cheerwine: Uniquely Southern
Created in 1917 by L.D. Peeler, Cheerwine is a one-of-a-kind soft drink with a unique cherry flavor. It is an iconic brand from Salisbury, North Carolina. Owned by the Carolina Beverage Corporation, the 102-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets, restaurants, mass merchandisers and convenience stores in select states nationwide and
cheerwine.com. For more information, follow Cheerwine on Facebook at facebook.com/cheerwine or on Twitter and Instagram @drinkcheerwine.
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09/2022Bell Tower BREWFEST | BlockWork | Salisbury Police Foundation | Transit Month | Rowan Creek Week
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05/2022New City Manager | Cheerwine Festival | Local Humanitarian Awards | BlockWork Applications Open
04/2022Two Headline Bands To Rock Cheerwine Festival | Spotlight on Fire Safety | Salisbury Locals Win Big at NC Main Street Awards
03/2022Cheerwine Festival Returns | 5 Ways to Pay Your BIll | SPD Receives Grant | Spring Spruce Up Week
02/2022Interim City Manager | Tips to Prevent Frozen Pipes | Apply For A Board | City Begins Budget Process | Employee Spotlight
01/2022Holiday Storefront Awards | Social District Proposed | EDK Nominations | Wine About Winter | Winter Spruce Up Week
12/2021Be A Part of Our Public Art | SRU Recognized For Quality | Don't let FOG Take Your Holiday Down the Drain
11/2021Bell Tower Green Now Open | Keep Salisbury Beautiful | Shopping Tips For Black Friday
10/2021Fire Prevention Week | BlockWork Looking For Volunteers | Leaf Collection Map
09/2021Safe, Clean Transit | McCoy Road Culvert Replaced | Cheerwine Festival Music Lineup
08/2021Rowan Creek Week | Back-to-School Resource Fair | New Crime Information Center | Blockwork Awarded Lowe's Grant For $100,000
07/2021Salisbury Cease Fire | Citizen's Academy | Summer Spruce Up Week | Sculpture Show
06/2021Summer Camps | Transit Director Award | Hurricane Tips | Wine About Winter
05/2021City & Partners to Boost Minority Business | Festival Looks For Volunteers | BlockWork Nominations Open | Bike Safety Tips
04/2021School Officers | New Look For Downtown | Local Humanitarians Receive EDK Awards | Employee Spotlight
03/2021Dixonville Memorial Missing Connections | New Bill Pay System Coming | Spring Spruce Up | Stormwater Survey Seeks Solutions | Ring In Spring Event
02/2021New Fire Station & Memorial Event | Protect Your Pipes | Join A Board Or Commission | Save The Date For Cheerwine | Employee Spotlight
01/2021Holiday Storefront Winners, Celebrate MLK, Main St. Plan, Nominate A Local Hero, Funds For Fire Suppression
12/2020SRU Exceeds Water Standard | Bring On 2021 Virtual New Year's Eve | Public Input Wanted
11/2020Christmas Bike Program Returns | Showcase Your Art In Salisbury | Give The Gift Of Water | Be Safe This Black Friday
10/2020ACCESS16 Now WSRG-TV | Voting Coming Up Fast | Volunteer For BlockWork | RCUW Donates Cameras To SPD
09/2020Dixonville Memorial Phase 2 | Leaf Map | Census 2020 | ADA/Parantransit Service | Go Transit Month | Safe Exchange Zone
08/2020Shop Local | Lock Your Car | Utility Bills | Enjoy Art Outdoors | Census Extended
07/2020Citizen's Academy | Mobile Recreation | Keep Our Parks Beautiful | Recycling Can Swap | Employee Spotlight
06/2020 Virtual Festival Is Big Hit | Hurricane Season | Spring Spruce Up | City Prepares Next Year's Budget | Flush Smart | 2020 Census
05/2020Virtual Cheerwine Festival | From The City Manager | Play At Home | BlockWork | From The Mayor | Alternative Bill Pay
04/2020City Response to COVID-19 | Helpful Resource | CAC/Tree Board Awards | Spring Spruce Up \ SPD Engages With Community
03/2020Be Part of the Cheer | EDK Awards | 2020 Census | Hurley Park Spring Celebration | Forward 2040 | Fire Station #6
02/2020Weathering The Storm | Nixle Is Now RoCo Alerts | EyeOnWater Is Smart On Money | Cheerwine Festival Returns May 16 | Employee Spotlight | Census 2020
01/2020EDK Nominations | Runner-Friendly Community | Start/Change Water Services | Cheerwine Applications | Employee Spotlight | Winterize Your Pipes | Winter Spruce Up
11/2019Bike Giveaway | Plan For Downtown's Future | Don't Get Clogged | Lost Families | Sculpture Show
10/2019Fire Prevention Week | City Park Lake | Forward 2040 | Fall Spruce Up | Be Ready To Vote | Employee Spotlight | Leaf Collection Map
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08/2019Salisbury Youth Employees | New SPD Initiatives | Youth Baseball Camp | Brewbury Fest Returns | Recycling
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06/2019Sculpture Show Returns | Summer Camps | Hurricane Season Tips | Weather Alerts | Pool Hours | #PositiveGossip | Employee Spotlight | Summer Spruce Up | Celebrate Garbage Man Day
05/2019Look Behind the Scenes | Cheerwine Festival | BlockWork Accepting Applications | #FeelingCuteChallenge | Watch Your Water Usage with EyeOnWater
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03/2019Celebrate Spring At Hurley Park | Runner-Friendly Community | Cheerwine Festival Volunteers | Employee Spotlight | SPD Ride-A-Long Program | Contact Directory
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
01/2019EDK Nominations | Holiday Storefront Awards | Celebrating MLK Weekend | Employee Spotlight | Winter Spruce Up Week | Transit Survey | New Tools Keeps An Eye On Water

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