Skip to main content
Search

Cheerwine and the City of Salisbury move 2021 Cheerwine Festival to September 18 - CANCELLED

Cheerwine and the City of Salisbury move 2021 Cheerwine Festival to September 18 - CANCELLED

Festival organizers hopeful for in-person event if pandemic restrictions lift


UPDATE: The 2021 Cheerwine Festival has been CANCELLED


The date for the 2021 Cheerwine Festival will move from Saturday, May 15, to Saturday, Sept. 18, in anticipation of reductions in COVID-19 restrictions and continued distribution of the vaccine.

Anticipating a full-fledged 2021 Cheerwine Festival in downtown Salisbury, organizers will announce additional details later this year, including musical entertainment lineup, the second annual t-shirt design contest, vendor booth application instructions and family-friendly activities. Cheerwine also will reveal its 2021 Festival philanthropic beneficiary. Previous beneficiaries include Rowan County Meals on Wheels, Rowan Helping Ministries and the Rowan County United Way COVID Relief Fund.

“The health and well-being of our fans and everyone who has a hand in the festival is of the utmost importance to us,” said Joy Ritchie Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “We’re hopeful that by pushing the date back we’ll be able to move forward with this year’s festivities, and look forward to welcoming attendees who travel from near and far to the fifth annual festival in historic downtown Salisbury.”

“As always, the safety of our residents and visitors is our main priority,” said Salisbury City Manager W. Lane Bailey, “This year we are cautiously optimistic that as we head into 2021, and as people continue to get the COVID-19 vaccine, life will return to somewhat normal. If restrictions on gatherings are lifted by the summer, we fully intend to welcome folks to Salisbury to celebrate Cheerwine. However, we will move forward with the 2021 Cheerwine Festival only with consideration and guidance from state and federal health care agencies.”

In 2020, Cheerwine and the City of Salisbury canceled the outdoor event that draws tens of thousands of people annually and instead hosted a virtual celebration, including live musical entertainment, for fans to enjoy from the safety of home. As a result of the virtual event’s success, the City of Salisbury was awarded an Innovative Program Award from the North Carolina Recreation and Parks Association.

For more information about the 2021 Cheerwine Festival, visit cheerwinefest.com or the official Fifth Annual Cheerwine Festival Facebook Event page.

Cheerwine: Uniquely Southern

Created in 1917 by L.D. Peeler, Cheerwine is a one-of-a-kind soft drink with a unique cherry flavor. It is an iconic brand from Salisbury, North Carolina. Owned by the Carolina Beverage Corporation, the 104-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets, restaurants, mass merchandisers and convenience stores in select states nationwide and cheerwine.com. For more information, follow Cheerwine on Facebook at facebook.com/cheerwine or on Twitter and Instagram @drinkcheerwine.

City of Salisbury

The City of Salisbury is located in the heart of the Piedmont region of North Carolina, midway between Charlotte and Greensboro. Salisbury is the county seat of Rowan County, and provides a full range of municipal services, including law enforcement, fire protection, zoning and code enforcement and water and sewer systems. For more information regarding the City of Salisbury and its services and departments, please visit us on the web at www.salisburync.gov. To receive updates regarding local initiatives, meetings, programs and events, please follow us on Twitter at @CitySalisburyNC and Facebook at https://www.facebook.com/CitySalisburyNC.

Categories: NewsCheerwine
Tags:
Print

Name:
Email:
Subject:
Message:
x

Media Kit

Media outlets and journalists can get helpful resources in one place.

Go to Media Kit
Para leer los boletines traducidos al español, visite: www.salisburync.gov/NoticiasEspañol

Monthly Newsletter

 TitleDescription
03/2023Beautify Salisbury - Litter Sweeps, BlockWork, Adopt-A-Street, We Dig Salisbury | Cheerwine Festival | Salisbury311
02/2023Protect Your Pipes This Winter | Join A Board | City Begins Budget Process | Recycling In Salisbury | Recycling Calendar
01/2023Downtown Decor Displays Holiday Spirit | MLK Celebration | Humanitarian Nominations | Wine About Winter Tickets On Sale | Reader Survey
12/2022Sculpture Calls For Artists | Winter Spruce Up Week | Feedback On Our Future | Be The Difference With A City Career | Holiday Recycling
11/2022Holiday Events | Salisbury Youth Council Inducts New Members | Tips to Shop Safe | Toss the Grease
10/2022Tips for Trick-or-Treaters | United Way Rowan | Crime Prevention Month | 4th Cultivating Community Conversations | Leaf Collection
09/2022Bell Tower BREWFEST | BlockWork | Salisbury Police Foundation | Transit Month | Rowan Creek Week
08/2022Kudos To Lifeguards | Grant to Fund Flood, Road Sensors | Funds for Family Water Bills | City Awarded For Good Health
07/2022Sculpture Show | Citizen's Academy | Hurricane Season Tips | West End Survey | Council Approves Budget
06/2022Pool Opens For Summer | Reels and Riffs: Movie and Music Series | Wine About Winter ... In Summertime | Summer Spruce Up Week
05/2022New City Manager | Cheerwine Festival | Local Humanitarian Awards | BlockWork Applications Open
04/2022Two Headline Bands To Rock Cheerwine Festival | Spotlight on Fire Safety | Salisbury Locals Win Big at NC Main Street Awards
03/2022Cheerwine Festival Returns | 5 Ways to Pay Your BIll | SPD Receives Grant | Spring Spruce Up Week
02/2022Interim City Manager | Tips to Prevent Frozen Pipes | Apply For A Board | City Begins Budget Process | Employee Spotlight
01/2022Holiday Storefront Awards | Social District Proposed | EDK Nominations | Wine About Winter | Winter Spruce Up Week
12/2021Be A Part of Our Public Art | SRU Recognized For Quality | Don't let FOG Take Your Holiday Down the Drain
11/2021Bell Tower Green Now Open | Keep Salisbury Beautiful | Shopping Tips For Black Friday
10/2021Fire Prevention Week | BlockWork Looking For Volunteers | Leaf Collection Map
09/2021Safe, Clean Transit | McCoy Road Culvert Replaced | Cheerwine Festival Music Lineup
08/2021Rowan Creek Week | Back-to-School Resource Fair | New Crime Information Center | Blockwork Awarded Lowe's Grant For $100,000
07/2021Salisbury Cease Fire | Citizen's Academy | Summer Spruce Up Week | Sculpture Show
06/2021Summer Camps | Transit Director Award | Hurricane Tips | Wine About Winter
05/2021City & Partners to Boost Minority Business | Festival Looks For Volunteers | BlockWork Nominations Open | Bike Safety Tips
04/2021School Officers | New Look For Downtown | Local Humanitarians Receive EDK Awards | Employee Spotlight
03/2021Dixonville Memorial Missing Connections | New Bill Pay System Coming | Spring Spruce Up | Stormwater Survey Seeks Solutions | Ring In Spring Event
02/2021New Fire Station & Memorial Event | Protect Your Pipes | Join A Board Or Commission | Save The Date For Cheerwine | Employee Spotlight
01/2021Holiday Storefront Winners, Celebrate MLK, Main St. Plan, Nominate A Local Hero, Funds For Fire Suppression
12/2020SRU Exceeds Water Standard | Bring On 2021 Virtual New Year's Eve | Public Input Wanted
11/2020Christmas Bike Program Returns | Showcase Your Art In Salisbury | Give The Gift Of Water | Be Safe This Black Friday
10/2020ACCESS16 Now WSRG-TV | Voting Coming Up Fast | Volunteer For BlockWork | RCUW Donates Cameras To SPD
09/2020Dixonville Memorial Phase 2 | Leaf Map | Census 2020 | ADA/Parantransit Service | Go Transit Month | Safe Exchange Zone
08/2020Shop Local | Lock Your Car | Utility Bills | Enjoy Art Outdoors | Census Extended
07/2020Citizen's Academy | Mobile Recreation | Keep Our Parks Beautiful | Recycling Can Swap | Employee Spotlight
06/2020 Virtual Festival Is Big Hit | Hurricane Season | Spring Spruce Up | City Prepares Next Year's Budget | Flush Smart | 2020 Census
05/2020Virtual Cheerwine Festival | From The City Manager | Play At Home | BlockWork | From The Mayor | Alternative Bill Pay
04/2020City Response to COVID-19 | Helpful Resource | CAC/Tree Board Awards | Spring Spruce Up \ SPD Engages With Community
03/2020Be Part of the Cheer | EDK Awards | 2020 Census | Hurley Park Spring Celebration | Forward 2040 | Fire Station #6
02/2020Weathering The Storm | Nixle Is Now RoCo Alerts | EyeOnWater Is Smart On Money | Cheerwine Festival Returns May 16 | Employee Spotlight | Census 2020
01/2020EDK Nominations | Runner-Friendly Community | Start/Change Water Services | Cheerwine Applications | Employee Spotlight | Winterize Your Pipes | Winter Spruce Up
11/2019Bike Giveaway | Plan For Downtown's Future | Don't Get Clogged | Lost Families | Sculpture Show
10/2019Fire Prevention Week | City Park Lake | Forward 2040 | Fall Spruce Up | Be Ready To Vote | Employee Spotlight | Leaf Collection Map
09/2019Butterfly Release | Scoop the Poop | Dog Swim Party | Transit Month | Blockwork | Neighborhood Officer Map
08/2019Salisbury Youth Employees | New SPD Initiatives | Youth Baseball Camp | Brewbury Fest Returns | Recycling
07/2019Keep Salisbury Beautiful | Save The Date for Cheerwine Fest 2020 | Back To School | National Night Out | Beat the Summer Heat
06/2019Sculpture Show Returns | Summer Camps | Hurricane Season Tips | Weather Alerts | Pool Hours | #PositiveGossip | Employee Spotlight | Summer Spruce Up | Celebrate Garbage Man Day
05/2019Look Behind the Scenes | Cheerwine Festival | BlockWork Accepting Applications | #FeelingCuteChallenge | Watch Your Water Usage with EyeOnWater
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
03/2019Celebrate Spring At Hurley Park | Runner-Friendly Community | Cheerwine Festival Volunteers | Employee Spotlight | SPD Ride-A-Long Program | Contact Directory
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
01/2019EDK Nominations | Holiday Storefront Awards | Celebrating MLK Weekend | Employee Spotlight | Winter Spruce Up Week | Transit Survey | New Tools Keeps An Eye On Water

Subscribe to our newsletter

También disponible en español

Subscribe
Copyright 2023 by City of Salisbury, NC Terms Of UsePrivacy Statement
Back To Top