Skip to main content
Search

Downtown Salisbury, Inc. partners with Catawba College’s Ketner School of Business

Downtown Salisbury, Inc. partners with Catawba College’s Ketner School of Business

Students collaborated to assist downtown merchants


Downtown Salisbury, Inc. (DSI) and Catawba College’s Ralph W. Ketner School of Business (KSOB) implemented a program to assist downtown businesses in the areas of marketing research and consumer behavior. The program was created after a discussion in 2018 between Dr. Eric Hake, dean of the Ralph W. Ketner School of Business; Larissa Harper, director of DSI; and Whitney Wallace-Williams, then DSI Board Vice-Chair.

“One of DSI’s areas of concentration is business retention,” said DSI Director Larissa Harper. “Our goal is to help existing businesses to not only survive, but thrive.  Providing educational resources and assistance from experts is one way DSI supports downtown businesses. Our merchants are working hard every day to offer the best products and services in order to provide for their families and contribute to our community’s overall goal of growing the downtown economy. DSI staff and board members are excited about the possibilities arising from this partnership with KSOB and our other higher education institutions, RCCC and Livingstone College, with which we will continue to build and grow relationships.”  

After exploring the needs of downtown business owners and the subject areas in which the business school could incorporate student-based projects, the connection with Dr. Sasikarn Chatvijit-Cook, assistant professor of marketing, was solidified. The plan included utilizing students from the 2019 fall semester marketing research and consumer behavior classes to work with local businesses.

“This project has showed me the process of collecting data is not a simple one,” said Catawba student Maurice Jones. “My partner (Nathan Hosack) and I are trying to figure out a way for Ms. Pyatt to generate business for the Backcountry Peddler. My favorite part of the work has been just communicating with the different groups asking them to participate in our survey and analyzing the data. There are interesting things we have noticed so far while analyzing our data.”

“I would like to thank DSI, the local business community, and our committed faculty and students for the project-based learning activities in the fall of 2019,” said Dr. Hake. “This project has extended our classroom experience into the working world of Salisbury and the surrounding community.  Project-based learning allows our students to satisfy class projects in coordination with the local business community, while faculty operate as a liaison to oversee that work.”

 

The following businesses registered to participate in the program:

Waterworks Visual Art Center 

Full Force production

Hive

Stitchin' Post Gifts

Fish Bowl 

3jems                                                                                                                                                                                                                      

Salisbury Antiques and Artifacts

VerTaReal/Adventures Underground

The Backcountry Peddler 

Go Burrito 

 

Downtown Salisbury, Inc. (DSI) and Catawba College’s Ralph W. Ketner School of Business plan to partner again with willing businesses in the future to continue the partnership benefitting businesses and students. 

For more information about the Ketner School of Business, visit: Catawba.edu/business. For more information about Downtown Salisbury, Inc., visit: www.downtownsalisburync.com.

 

 

 

Tags:
Print

Name:
Email:
Subject:
Message:
x

Media Kit

Media outlets and journalists can get helpful resources in one place.

Go to Media Kit
Para leer los boletines traducidos al español, visite: www.salisburync.gov/NoticiasEspañol

Monthly Newsletter

 TitleDescription
09/2020Dixonville Memorial Phase 2 | Leaf Map | Census 2020 | ADA/Parantransit Service | Go Transit Month | Safe Exchange Zone
08/2020Shop Local | Lock Your Car | Utility Bills | Enjoy Art Outdoors | Census Extended
07/2020Citizen's Academy | Mobile Recreation | Keep Our Parks Beautiful | Recycling Can Swap | Employee Spotlight
06/2020 Virtual Festival Is Big Hit | Hurricane Season | Spring Spruce Up | City Prepares Next Year's Budget | Flush Smart | 2020 Census
05/2020Virtual Cheerwine Festival | From The City Manager | Play At Home | BlockWork | From The Mayor | Alternative Bill Pay
04/2020City Response to COVID-19 | Helpful Resource | CAC/Tree Board Awards | Spring Spruce Up \ SPD Engages With Community
03/2020Be Part of the Cheer | EDK Awards | 2020 Census | Hurley Park Spring Celebration | Forward 2040 | Fire Station #6
02/2020Weathering The Storm | Nixle Is Now RoCo Alerts | EyeOnWater Is Smart On Money | Cheerwine Festival Returns May 16 | Employee Spotlight | Census 2020
01/2020EDK Nominations | Runner-Friendly Community | Start/Change Water Services | Cheerwine Applications | Employee Spotlight | Winterize Your Pipes | Winter Spruce Up
12/2019Newsome Road | MLK Day | New Year's Eve | Sip of Local Wine | Citizens Academy | United Way Fundraiser
11/2019Bike Giveaway | Plan For Downtown's Future | Don't Get Clogged | Lost Families | Sculpture Show
10/2019Fire Prevention Week | City Park Lake | Forward 2040 | Fall Spruce Up | Be Ready To Vote | Employee Spotlight | Leaf Collection Map
09/2019Butterfly Release | Scoop the Poop | Dog Swim Party | Transit Month | Blockwork | Neighborhood Officer Map
08/2019Salisbury Youth Employees | New SPD Initiatives | Youth Baseball Camp | Brewbury Fest Returns | Recycling
07/2019Keep Salisbury Beautiful | Save The Date for Cheerwine Fest 2020 | Back To School | National Night Out | Beat the Summer Heat
06/2019Sculpture Show Returns | Summer Camps | Hurricane Season Tips | Weather Alerts | Pool Hours | #PositiveGossip | Employee Spotlight | Summer Spruce Up | Celebrate Garbage Man Day
05/2019Look Behind the Scenes | Cheerwine Festival | BlockWork Accepting Applications | #FeelingCuteChallenge | Watch Your Water Usage with EyeOnWater
04/2019Festival Music Lineup | Locals Receive EDK Awards | Business with the City | SPD Foot Pursuit 5K | City Nature Challenge
03/2019Celebrate Spring At Hurley Park | Runner-Friendly Community | Cheerwine Festival Volunteers | Employee Spotlight | SPD Ride-A-Long Program | Contact Directory
02/2019Cheerwine Festival Vendor Applications Open | Get Involved, Apply Now | Fair Housing Seeks Volunteers | Council Retreat Open to Public | Snow Safety | Employee Spotlight | Main St. Conference in Salisbury
01/2019EDK Nominations | Holiday Storefront Awards | Celebrating MLK Weekend | Employee Spotlight | Winter Spruce Up Week | Transit Survey | New Tools Keeps An Eye On Water
12/2018West End Takes Pride In New Wall | Are You A Landlord? | Citizen's Academy Grads | Celebrating MLK Day | Chit, Chat & Chew | Winter is Coming | A Word From the Mayor
11/2018Holiday Events for Salisbury | Leaf Season is Here | Receive Text Alerts from the City | Know Your FOG | Tips for Holiday Safe Shopping | #Positive Gossip | Team Effort "Draws Up" Fire Prevention Billboard
10/2018City Rallies Against Florence | Families Invited to the Fun Fest | La Fiesta Returns to Downtown | Fibrant Transition to Hotwire | Empire Hotel Redevelopment | October 7-13 is Fire Prevention Week
09/2018Summer Internship Inspires Local Students | Mayor Hosts Free Youth Baseball/Softball Camp | SPD & DOJ OJP Share Assessment Findings | Getting Ready Fur Fun | A Paw-some Pool Party
08/2018First Brewbury Fest | Recycle Often, Recycle Right | Chit, Chat & Chew Town Halls | Community Resource Fair | #PositiveGossip | Reader Survey
07/2018National Night Out | Groundbreaking for Dixonville | Summer Spruce Up | Cheerwine Festival Save the Date 2019 | Reminder to Protect Your Car | Council Approves City Budget
06/2018BlockWork | Parks & Rec Summer Camps | Senior Center Programs | Salisbury Citizen's Academy | Summer Spruce Up | Prepare for Hurricane Season
05/2018Cheerwine Fest Announces Band List | Did You Know? | Sculpture Show Unveiled | Salisbury Transit Teams with Google | Police Chief's Citizen Advisory Board
04/2018Hackathon for Kids | Police Hold Foot Pursuit 5K | Cheerwine Festival Returns | Fibrant Referendum | Easy Online Bill Pay | Free Class for Homebuyers | Meet Your City Council
03/2018Teen Center Now Open | Locals Receive EDK Awards | Cemetery Clean Up | SPD Annual Report | Keep Salisbury Beautiful | Event Calendar
02/2018Rookies Reach Firefighter Dream | Project Safe Neighborhoods | Get City Alerts by text | Get on the Bus | #Positive Gossip | Parks & Rec Has New Programs | Watch Out for Frozen Pipes
01/2018City Budget Process | Transit Begins Adopt-a-Shelter Program | Prepare Your Home for Winter | Get Fit in 2018 for Parks and Rec | Stop Where?
12/2017Winter Holiday Safety Tips | MLK Celebration | SFD 200 Year Anniversary | Trades-Based Training | Waste Collection Services | Crime Tracker
11/2017Downtown for the Holidays | New Waste Collection Routes | City Launches New Website | Tips for Safe Shopping | DSI and City host Open House for Empire Hotel
10/2017Salisbury Historic Landmarks | Residents Begin Community Action Planning | Salisbury311 Reporting Tool | Fire Prevention Week | Fall Spruce Up Week
09/2017BLOCKWORK | Salisbury's Kids are G.R.E.A.T. | La Fiesta de Rowan | Summer Sip Beer Festival | #PositiveGossip
08/2017SPD Provides Expanded Foot Patrols | Summer Youth Employment | School Tools Donations | Summer Sip Tasting Tour | #PositiveGossip
07/2017City Approves FY18 Budget | New Columbaria | City versus County Responsibilities | New Recycling Company | Receive City Text Alerts
06/2017SRU is Getting Smarter | The City Flag Flies High | Youth Protection & Curfew | Spotlight on Summer Camps | Movies in the Park | A Word from the Mayor
05/2017Intentional Citizen Contact | Fire Department Open House | Residents help shape future | Fur Fun 5K Walk/Run | Let's Get Connected Day
04/2017Shop Local, Eat Fresh | Salisbury is a Tree City, USA | Fair Housing | Spring Spruce Up
03/2017Bell Tower Repairs | Celebrating Hurley Park | City Battles Snowstorm | Another way to Bill Pay | Calling all yogis and dancers
02/2017Salisbury Fire Department marks 200th Anniversary | Get fit with Parks and Rec | Medication Drop Boxes | Are you ready for winter? | #PositiveGossip
01/2017Holiday Storefront Winners | Salisbury Youth Council | City Calendar | City Phone Directory | Moonlight Basketball | #PositiveGossip
12/2016Salisbury Sculpture Show Winner, Free Wi-Fi in Cannon Park, City Calendar, Salisbury Fire Dept Deploys to Eastern NC, K-9 Officer Retirement, Greetings from the Mayor
11/2016Salisbury Transit wins Award | Know your F.O.G. | Nixle Sign Up | City Calendar | Tips for Safe Shopping | Team Salisbury

Subscribe to our newsletter

También disponible en español

Subscribe
Copyright 2020 by City of Salisbury, NC Terms Of UsePrivacy Statement
Back To Top